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Marketing strategy Stories - Page 14

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Marketing strategy stories

Quadient appoints Nina Tatsiy as CIO for global digital growth
Digital Transformation

Quadient appoints Nina Tatsiy as CIO for global digital growth

Quadient appoints Nina Tatsiy as Chief Information Officer to lead global digital transformation and enhance IT strategy for international growth.

By Jed Nykolle Harme • 3 min read • Sat, 6th Sep 2025
Data-driven creativity can boost ad sales impact by up to 30%
Data Analytics

Data-driven creativity can boost ad sales impact by up to 30%

Gain Theory's report reveals data-driven creativity can boost ad sales impact by up to 30%, unlocking millions in revenue through AI and analytics.

By Catherine Knowles • 3 min read • Fri, 5th Sep 2025
UBE Marketing launches to support B2B clients in Microsoft sector
Marketing Technologies

UBE Marketing launches to support B2B clients in Microsoft sector

Alvin Paronda has launched UBE Marketing to support B2B clients and Microsoft partners with tailored marketing strategies and expert guidance.

By Shannon Williams • 3 min read • Thu, 4th Sep 2025
Enero posts steady FY25 EBITDA growth as agency teams win awards
Partner Programmes

Enero posts steady FY25 EBITDA growth as agency teams win awards

Enero Group posted a 2% rise in FY25 EBITDA, boosted by award-winning agencies Hotwire, BMF, ROI·DNA and Orchard driving steady growth and margins.

By Jed Nykolle Harme • 3 min read • Sat, 30th Aug 2025
Olivier Vojetta joins Frontier Media AI to lead strategy & growth
Marketing Technologies

Olivier Vojetta joins Frontier Media AI to lead strategy & growth

Olivier Vojetta joins Frontier Media AI as Head of Strategy and Growth, aiming to enhance AI-driven marketing with a focus on smarter business outcomes.

By Melvin Hipolito • 3 min read • Thu, 28th Aug 2025
Rewriting the rules of paid media creative
Marketing Technologies

Rewriting the rules of paid media creative

AI-driven creative execution is revolutionising paid media, enabling brands to deliver personalised content in 400 milliseconds for better marketing performance.

By Chandra Sinnathamby • 6 min read • Thu, 28th Aug 2025
Adobe names Meredith O'Ryan Director of Enterprise Marketing
Digital Transformation

Adobe names Meredith O'Ryan Director of Enterprise Marketing

Meredith O'Ryan has been named Adobe's Director of Enterprise Marketing for Australia and New Zealand, also overseeing flagship events across Asia Pacific.

By Melvin Hipolito • 3 min read • Wed, 27th Aug 2025
UiPath appoints Michael Atalla as Chief Marketing Officer
Digital Transformation

UiPath appoints Michael Atalla as Chief Marketing Officer

UiPath has named Michael Atalla as Chief Marketing Officer to lead global marketing and boost adoption of AI-driven automation in business processes.

By Melvin Hipolito • 3 min read • Tue, 26th Aug 2025
QuSecure names Jennifer Leggio to lead marketing amid quantum surge
Firewalls

QuSecure names Jennifer Leggio to lead marketing amid quantum surge

QuSecure appoints Jennifer Leggio as SVP of Marketing amid surging demand for its quantum-safe cybersecurity solutions globally.

By Jed Nykolle Harme • 4 min read • Thu, 14th Aug 2025
Chris Tredwell named COO as Aqilla boosts AI plans
Digital Transformation

Chris Tredwell named COO as Aqilla boosts AI plans

Chris Tredwell has been appointed COO at Aqilla, driving AI integration in its cloud accounting software and targeting 20% annual growth.

By Jed Nykolle Harme • 3 min read • Wed, 13th Aug 2025
Epicor names Kerrie Jordan Chief Marketing Officer to drive growth
Digital Transformation

Epicor names Kerrie Jordan Chief Marketing Officer to drive growth

Epicor appoints Kerrie Jordan as Chief Marketing Officer to lead global marketing and accelerate growth in manufacturing and supply chain sectors.

By Jed Nykolle Harme • 3 min read • Wed, 13th Aug 2025
PPDS boosts EMEA sales & global marketing with new leaders
Digital Signage

PPDS boosts EMEA sales & global marketing with new leaders

PPDS appoints Jae O Choi Park as EMEA Commercial Head and Ron Cottaar as Head of Global Marketing to boost sales and brand presence worldwide.

By Melvin Hipolito • 4 min read • Tue, 12th Aug 2025

Stories from Other Regions

Marketing strategy stories

How hoteliers can capitalise on the potential of AI
Data Analytics

How hoteliers can capitalise on the potential of AI

Hoteliers can boost profits and enhance guest experiences by using AI technologies like generative AI and predictive analytics to forecast demand and understand customer choices.

By Mike Rogers • 5 min read • Mon, 1st Sep 2025
Most UK SMEs lack formal marketing plans & lose core focus
Customer Experience

Most UK SMEs lack formal marketing plans & lose core focus

A study reveals most UK SMEs lack formal marketing plans, with only 31.4% having a strategy, risking loss of focus on core marketing fundamentals.

By Shannon Williams • 3 min read • Sat, 23rd Aug 2025
From promise to powerhouse: Five years of programmatic out-of-home growth in New Zealand
Marketing Technologies

From promise to powerhouse: Five years of programmatic out-of-home growth in New Zealand

Programmematic digital out-of-home advertising in New Zealand has surged from 226 screens in 2020 to 3,700+, redefining the nation's marketing landscape.

By Sandra Scott • 3 min read • Fri, 22nd Aug 2025
UK electronics market set for GBP £25.4bn as search trends shift
Gaming

UK electronics market set for GBP £25.4bn as search trends shift

The UK consumer electronics market is set to reach GBP £25.4bn in 2025, driven by AI devices, smartphones and rising demand for new gadgets despite a slight brand dip.

By Shannon Williams • 4 min read • Thu, 21st Aug 2025
Ulli Appelbaum's new book makes brand strategy evidence based
Partner Programmes

Ulli Appelbaum's new book makes brand strategy evidence based

Brand strategist Ulli Appelbaum's new book reveals how evidence-based brand associations drive market success, blending neuroscience and marketing science.

By Kaleah Salmon • 4 min read • Wed, 20th Aug 2025
Max Bonpain joins Openmarkets as Chief Marketing Officer to drive growth
Fintech

Max Bonpain joins Openmarkets as Chief Marketing Officer to drive growth

Max Bonpain has joined Openmarkets as Chief Marketing Officer to spearhead growth and international expansion in wealth and finance sectors.

By Melvin Hipolito • 3 min read • Tue, 19th Aug 2025