Market research stories
Theorem's new survey finds friction remains the biggest barrier in enterprise pre-sales, despite widespread automation adoption.
Digital payments, AI and open banking are set to propel the sector to USD $1,533.29 billion by 2034, the report says.
As AI shifts routine production in-house, only 28% of B2B marketing leaders now expect agency budgets to rise over the next year.
Enterprise AI purchases are facing tougher checks as 64% of buyers demand proof, slowing deals even as spending keeps rising.
Promotion-driven demand lifted Europe smartphone sales in Week 26, but analysts warn the rebound may fade once Amazon Prime Day discounts end.
Most manufacturers are still testing physical AI, even as they expect it to reshape warehouses, assembly lines and logistics operations.
Trust in AI ethics has slipped in Ireland, leaving more business leaders worried about governance as adoption pressures mount.
Confusion and mistrust are leaving thousands of SMEs unable to fund expansion, with Portman estimating a GBP £54 billion hit to revenue.
Britain's legal and accounting firms risk losing business as clients demand AI-led quality gains that few providers are delivering.
Security buyers are being given concrete AI workflows and tools as Brivo seeks to show how quickly the technology can improve operations.
Digital fatigue and scam fears are helping keep posted letters credible, with 78% wanting important government messages by mail.
Six in ten Australians now act on products they see on social platforms, underscoring a shift in how brands must win buyers online.
Supply chain disruption tied to Middle East tensions is leaving 54% of UK shoppers facing poorer shelf availability, a survey found.
Verified customer reviews placed CTERA second in both cloud storage and backup, bolstering its pitch to enterprises facing ransomware and governance risks.
Marketers can now measure how AI systems rank their brands after Tracksuit added Hall's visibility tool to its tracking platform.
Most teams are battling short-term demands and rising admin, as a survey found 74% of UK marketers say the sector is in survival mode.
Most teams are still at an early stage, with 83% of respondents in the lower AI maturity levels and no one reaching the top two.
Most Australian staff are happy with AI as an assistant, but 64% want a human involved before it acts independently.
Australians remain wary of AI at checkout, with 64% uneasy about letting systems buy on their behalf despite rapid retailer investment.
Price and convenience still shape Australian grocery baskets, despite nearly half of shoppers saying local suppliers matter most.