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Gen Z stories

Genz comparing smartphones in cozy bedroom with gadgets and apps

Gen Z trust creators over brands for tech decisions

Yesterday
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Gen Z now trust online creators over tech brands, reshaping how phones, wearables and smart home devices are discovered and bought.
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To usher in a new online era, the industry must step up for Australia’s families too

2 days ago
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Australia’s new social media ban tests tech, parents and business to protect teens, demanding deeper digital literacy and safer algorithms.
Australian worried smartphone user concert ticket fading to cash

Australians lose AUD $432 each on fake online tickets

3 days ago
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One in five Australians has been duped by fake online tickets, losing an average AUD $432 as scams surge ahead of the busy summer events season.
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Langdon backs third culture cuisine with NZD $15m hub

4 days ago
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Langdon to pour over NZD $15m into a new South Auckland hub, doubling capacity to feed surging demand for third culture cuisine.
Genz creator in cozy bedroom studio filming brand content influence

Gen Z drives shift from ads to creator-led influence

4 days ago
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Gen Z is turning away from polished ads and backing creators, forcing brands to pivot towards social commerce and community-led influence.
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Gen Z ‘Returniture’ trend piles pressure on UK retailers

4 days ago
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Gen Z’s ‘Returniture’ habit of sending back bulky furniture bought online is soaring, leaving UK retailers to shoulder rising costs and complexity.
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Australian employers chase hybrid skills & purpose

4 days ago
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Australian employers sharpen hiring for hybrid digital-ESG skills as workers prioritise flexibility, purpose and growth over pay.
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Viral festival moment boosts demand for Huski flutes

5 days ago
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A viral festival clip of a top influencer sipping from a pink Huski champagne flute has sent global demand for the Kiwi drinkware brand soaring.
Australian woman ai assistant laptop shadowy hands credit fraud

One in three Australians open to AI shopping assistants

5 days ago
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One in three Australians are ready to let AI shop on their behalf, but fears over fraud, control and bad purchases still loom large.
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Lenovo fuses AI tech with Indian art in Yoga Aura Edition drive

Last week
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Lenovo's 'Made With Yoga Aura Edition' campaign blends AI tech with Indian crafts, reviving Odisha, Rajasthan, and Kashmir art to engage younger generations.
Illustration office people working laptops home modern shared workspace video conferencing

Flexible work, AI & wellbeing to shape workplaces by 2026

Last week
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By 2026, AI, flexible work, and wellbeing will reshape workplaces, with firms prioritising local hubs, skill-based hiring, and employee satisfaction to boost growth.
Young canadian travelers planning trip with laptop smartphone scenic landscape

Canadians embrace AI to plan smarter travel & stretch budgets

Last week
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Nearly half of Canadian travellers now use AI tools to plan trips, helping them avoid the US and stretch budgets amid rising costs and global uncertainties.
Young singaporean person using smartphone calm nature digital wellness growth

YouVersion app sees record 2025 engagement led by Singapore users

Last week
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YouVersion app hit a record 19 million daily users in 2025, with Singapore leading growth driven by Gen Z seeking mental health and personal development.
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A human revival: Will 2026 redefine work as we know it?

Last month
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In 2026, HR technology, blending AI, data, and culture, promises to transform work by making it more human, connected and measurable than ever before.
Australian office workers uncertain computer ai graphics modern workplace

Australian workers lack AI support as job security fears grow

Last month
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Seven in ten Australian workers feel unprepared for AI at work, with most employers failing to offer training amid growing job security fears.
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Prezzee launches PrezzeePay to simplify global digital gifting

Last month
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Prezzee launches PrezzeePay, enabling retailers worldwide to offer unified digital gift cards without costly system changes, targeting cashless Gen Z shoppers.
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Spending soars as firms & shoppers adapt to festive pressures

Last month
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Firms and consumers boost spending by up to 30% during Black Friday and Christmas, prompting brands to sharpen omnichannel and spend management strategies.
Australian family shopping online laptop mobile digital payment icons ai assistants

Australians embrace AI & flexible payments for online sales

Last month
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Seventy percent of Australians plan to shop online this holiday season, with AI tools and Buy Now, Pay Later options driving a digital surge in sales.
Realistic australian home office person worried low battery laptop cable scatter daylight

Battery & technology woes cut productivity for Aussies

Last month
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Battery and tech issues disrupt work for many Australians, with 60% panicking over low laptop batteries and frequent crashes hurting productivity.
Australian youth using laptop smartphone online holiday threats icons

Young Australians at greatest risk as holiday cyber scams surge

Last month
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Young Australians are most at risk as holiday online shopping scams surge, with Gen Z and Millennials more likely to engage in risky cyber behaviours this season.