Football stories
Moving the goalposts: Why the CRO role needs a rebrand
Yesterday
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data analytics
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fintech
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partner programmes
Fintech must retire the heroic closer myth: today's CRO is a data-led architect of long-term, cross-functional revenue growth.
Real Madrid partners with Adobe to enhance fan content using AI
Wed, 26th Nov 2025
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martech
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genai
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ai
Real Madrid teams up with Adobe to use AI for personalised fan content, engaging its 650 million supporters worldwide through digital and creative tools.
Fans warned of digital scams ahead of 2026 World Cup matches
Tue, 7th Oct 2025
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malware
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vpns
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phishing
Fans heading to the 2026 World Cup are urged to beware of rising digital scams involving ticket fraud and fake travel deals, warns cybersecurity firm Norton.
Girona FC chooses WatchGuard to boost cyber security strategy
Thu, 11th Sep 2025
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firewalls
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data protection
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digital transformation
Girona FC partners with WatchGuard to deploy advanced cybersecurity across its stadium, training centre, and academy, boosting protection against cyber threats.
Adobe brings AI-powered creative tools to Premier League fans
Thu, 10th Jul 2025
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digital transformation
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cx
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martech
Adobe partners with the Premier League to introduce AI-powered creative tools and personalised content for 1.8 billion fans ahead of the 2025 Fantasy season.
Hisense to stream FIFA Club World Cup 2025 free on smart TVs
Thu, 19th Jun 2025
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digital entertainment
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toshiba
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streaming
Hisense will stream all FIFA Club World Cup 2025 matches free on its and Toshiba smart TVs via DAZN, enhancing global sports viewing with interactive features.
NFL partners with NetApp to enhance data management
Wed, 16th Apr 2025
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data analytics
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ai
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netapp
The NFL has announced a partnership with NetApp as its Official Intelligent Data Infrastructure partner, aiming to enhance operations and fan experiences globally.
AC Milan enhances performance & fan experience with AI
Mon, 4th Nov 2024
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storage
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ai
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cybersecurity
AC Milan has partnered with Pure Storage to enhance AI-driven performance and fan engagement, streamlining content creation and data management.
Hisense named official partner for FIFA Club World Cup 2025
Thu, 31st Oct 2024
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gaming
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smart home
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digital entertainment
Hisense has been unveiled as the first Official Partner of the FIFA Club World Cup 2025, promising enhanced fan experiences through technology.
AliExpress to give away UEFA EURO 2024 tickets in promotions
Tue, 4th Jun 2024
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paas
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cx
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martech
AliExpress is set to enhance its promotional campaigns by giving away 1,000 UEFA EURO 2024 tickets, bolstering its global consumer engagement with exciting football-themed activities.
Cristiano Ronaldo partners with Binance for new NFT collection
Thu, 30th May 2024
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crypto
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blockchain
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football
Binance partners with Cristiano Ronaldo for Forever Worldwide: The Road to Saudi Arabia NFT collection, offering fans exclusive perks and unique experiences.
FC Barcelona partners with Fortinet for Spotify Camp Nou security
Fri, 24th May 2024
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firewalls
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digital transformation
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breach prevention
FC Barcelona partners with Fortinet for cutting-edge cybersecurity at the future Spotify Camp Nou, enhancing digital security and innovation until 2028.
The important evolutionary role of data in football
Fri, 24th Nov 2023
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data analytics
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bi
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big data
Technology has brought significant changes to the game and now impacts almost every corner of the footballing world.
SBS revolutionises viewer engagement during FIFA World Cup with Adobe's Real-Time CDP
Sat, 9th Sep 2023
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data analytics
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martech
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digital entertainment
SBS leverages first-party data during World Cup to engage diverse viewer base, bringing dormant viewers back and showcasing multicultural content.
Adobe and FC Bayern collaborate on a multi-year partnership
Tue, 9th Aug 2022
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crm
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data analytics
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digital transformation
Adobe is embarking on a multi-year partnership with FC Bayern, using its enterprise solutions to carry out the club's digital transformation.
Premier League struggles to clamp down on illegal online highlights
Thu, 21st Aug 2014
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uc
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social media
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uber
Premier League faces uphill battle to curb illegal online goal sharing, too vast for current copyright laws, experts predict.