Fan Experience Stories

Global Stories

Fan Experience stories

Manchester City extends Qualtrics deal as campus grows

Feedback tools will now cover more of the Etihad Campus as Manchester City expands year-round attractions and uses AI to speed responses.

By Sean Mitchell • 3 min read • Last week

Digital Transformation

Infobip study finds brands struggle to prove sports ROI

Most marketers still cannot tie sports fan engagement to sales, even as they raise budgets for live-event campaigns and AI tools.

By Karen Joy Bacudo • 4 min read • This month

Marketing Technologies

Cricket Australia signs Komo deal for fan data push

Fans will be able to take part in predictions and voting across Cricket Australia channels as the deal aims to boost first-party data and sponsor value.

By Sean Mitchell • 4 min read • This month

Data Analytics

TCS named digital partner for European T20 Premier League

The agreement will help the new franchise competition build fan apps, ticketing and data tools from launch across Ireland, Scotland and the Netherlands.

By Mark Tarre • 4 min read • Last month

Sennheiser

Formula E signs Sennheiser as official sound provider

Fans should get a richer race-day atmosphere as Formula E adds immersive audio across broadcasts, fan zones and hospitality areas.

By Mark Tarre • 4 min read • Last month

Smart Cities

Personalised fan experiences top 2030 World Cup study

Supporters want tailored journeys over stadium spectacle at the 2030 FIFA World Cup, as 40% backed personalisation in Designit's survey.

By Regine Laguilles • 4 min read • Fri, 24th Jul 2026

Disaster Recovery

World Cup drives demand for data centre resilience

Streaming, ticketing and live analytics at the expanded tournament are straining the unseen power systems that keep matches online and broadcast.

By Sofiah Nichole Salivio • 4 min read • Mon, 13th Jul 2026

Firewalls

Cisco signs network deal with The R&A for golf events

The deal will give fans and broadcasters at The Open faster connectivity as nearly 1,000 access points are installed across the course.

By Sean Mitchell • 4 min read • Wed, 8th Jul 2026

Digital Transformation

Atos powers Special Olympics USA Games tech services

Thousands of athletes and volunteers relied on Atos's systems to keep competition data, entries and results running smoothly at the 2026 event.

By Sofiah Nichole Salivio • 4 min read • Wed, 8th Jul 2026

Digital Transformation

Infobip launches PitchMate AI agent for football fans

Football fans can now get fixtures, stats and games in WhatsApp and RCS as Infobip deepens its push into sports engagement.

By Joseph Gabriel Lagonsin • 4 min read • Mon, 6th Jul 2026

Stories from Other Regions

Fan Experience stories

National Broadband Network

Tangerine becomes Melbourne Renegades Principal Partner

The expanded deal gives the club extra commercial backing and puts Tangerine on the front of both teams' jerseys this summer.

By Sean Mitchell • 3 min read • Yesterday

Data Analytics

Sunderland extends Seriös Group data partnership deal

A shared data platform is now helping Sunderland link match preparation, fan engagement and sales, as clubs chase better decisions and growth.

By Sofiah Nichole Salivio • 4 min read • This month

Customer Experience

Taylor farewell fight drives record eir data at Croke Park

Mobile traffic at Croke Park hit a record as Katie Taylor's farewell bout drew thousands of fans streaming and sharing on the night.

By Sean Mitchell • 4 min read • This month

Smart Cities

Why AI will define the next generation of stadium security and operations

As crowds swell and costs rise, venue operators are turning to AI to spot risks sooner and keep events running smoothly.

By Mike Metcalfe • 6 min read • Last month

Network Infrastructure

eir says summer event data use rises 24.4% in Ireland

Mobile networks are under growing strain as crowds at Ireland's biggest summer gatherings upload video, post online and check travel details more often.

By Sean Mitchell • 4 min read • Last month