DTE stories - Page 2

Advances in AI spark both optimism and worry, with experts debating its impact on marketing, democracy, and human existence.

Equativ appoints Rueben Vijaratnam as new MD for South-East Asia, aiming to enhance its ad platform's demand-focused strategy and expand its regional footprint.

Amperity launches cutting-edge media measurement tools, helping brands leverage first-party data for enhanced digital ad effectiveness and increased sales.

Capgemini's new report reveals a six-fold surge in connected health solutions in pharma and biotech since 2021, with organisations expecting 20% of revenue from these services within five years.

A new ISACA report reveals organisations worldwide recognise the rising importance of digital trust but substantially underfund initiatives.

Doohly names Adam Rowe as Head of Operations to fuel innovation and growth in the AUD $430 million DOOH market in Australia and New Zealand.

DTEX Systems boosts its DTEX InTERCEPT platform to curb insider threats from generative AI tools like ChatGPT, tackling risks of data leaks and IP theft.

The new U.S. Insider Risk Management Centre of Excellence launches to strengthen insider threat defences, collaborating with the Australian and Canadian counterparts.

AZK Media launches Customer Catalyst to meet growing demand for high-quality video content, aiming to boost conversions and customer acquisition in the APAC region.

Melbourne's Vudoo partners with Amazon Web Services, elevating its status as a top eCommerce tech provider through innovative in-stream checkout technology.

Zitcha has named Josh Forsyth as APAC sales lead to drive its growth in Australia, New Zealand, and Asia, leveraging the retail media market's burgeoning potential.

Singapore-based SQREEM Technologies has acquired TotallyAwesome, enhancing their AI-driven marketing platform targeting youth, while aiming for ethical engagement.

MathWorks announces MATLAB integration with NVIDIA Holoscan, revolutionising AI-powered medical device development with real-time data processing capabilities.

Auckland-based Stitch, renowned for specialising in advanced customer data platforms, strengthens its status with designation as a key Tealium strategic delivery partner in New Zealand.

Lendtech platform Finyoz partners with multi-currency specialists Currencycloud, aiming to modernise supply chain financing through innovative solutions.

Google's Privacy Sandbox has triggered a significant 30% dip in ad revenue for Chrome users who don't use cookies, indicating a crucial shift towards privacy-oriented digital advertising.

Marketers harnessing ACR technology to understand Asia-Pacific consumer habits in real-time, offering targeted ads and optimised engagement strategies, amid third-party cookie depreciation.

DTEX Systems' report warns that nation state actors are increasingly exploiting insider threats, escalating their interference and intellectual property theft. The issue necessitates urgent attention for enhancing defensive resilience of entities.

DTEX Systems bolsters its insider risk management capabilities via a new partnership with Mandiant, a Google Cloud player, aimed at enhancing cyber defences and mitigating insider threats.

FPT Software, a Vietnam-based IT firm, has won two awards at the Healthcare Asia Medtech Awards 2024, reinforcing its reputation as a healthcare service provider.