Customer Journey stories
8x8 buys Singapore-based Maven Lab to scale APAC CPaaS, folding Moobidesk into its CX platform for richer, multi-channel messaging.
AI is reshaping how enterprises turn data into action, speeding decisions by connecting systems, workflows and accountability at scale.
Social media fuelled a Black Friday boom in the UK, as Rithum data showed global social sales soaring 152% and online spend up 27%.
Martech guru shares a customer decisioning blueprint to tame AI, data and channels, ushering in autonomous, truly intelligent marketing.
Amperity debuts AI-powered tools for airlines and hotels, promising real-time personalised offers by unifying fragmented traveller data.
Odigo's takeover of Akio deepens its ALE Connect alliance with Alcatel-Lucent Enterprise, accelerating hybrid CCaaS and agentic AI innovation.
Ecommpay secures full Digital Accessibility Centre approval as its redesigned website and product pages meet WCAG 2.2 AA standards.
AI is set to reshape eCommerce by 2026, powering discovery, emotional journeys and flexible subscriptions built on cleaner product data.
Twilio predicts Asia Pacific customer service will face strict AI transparency rules and mandatory bot disclosures by 2026.
UiPath and Talkdesk are teaming up to fuse agentic AI, streamlining document-heavy healthcare contact centre workflows and cutting errors.
Patchworks data operations jumped over 320% year on year as retailers stretched BFCM 2025 into a longer, more complex multichannel peak.
Yorkshire's Apollo3D launches Infinity Virtual Tours, turning Matterport scans into guided, data-rich journeys for retail, venues and estates teams.
Onton secures USD $7.5 million seed funding to grow its AI-powered shopping platform, aiming to simplify online product search and expand globally.
Nearly half of daily emails are spam; choosing the right CRM email tool boosts engagement by tracking deliverability and customer behaviours.
Alteryx appoints veteran customer experience leader Bill Tabbit-Humphrey as Chief Customer Officer to steer post-sale AI analytics strategy.
Lendi Group promotes Devesh Maheshwari to CTO to spearhead its AI-native transformation across Aussie and Lendi brands by mid-2026.
UK SMEs remain upbeat on growth but risk falling behind as economic jitters, rising customer demands and poor grasp of AI strain marketing.
Online marketplaces now dominate UK high-value shopping journeys, as brands risk invisibility without strong, optimised product data.
In 2026, UK retailers will reshape strategies using AI and agentic commerce to blend digital and physical experiences, enhancing personalised customer journeys.
Experts reveal 2026 CX trends: seamless AI-human service, hyper-individualised experiences, and AI as an intimate advisor shaping marketing strategies.