Customer engagement stories - Page 23

Adobe has launched the AEP AI Assistant, offering generative AI capabilities to enhance productivity in enterprise software applications, with broad integration across Adobe Experience Cloud.

Struggling with first-party data? Master these 5 tactics to overcome messy data, lack of strategy, and access issues, and transform your approach.

Twilio introduces Linked Audiences and Segment Data Graph, enhancing Twilio Segment's integration with data warehouses for real-time, actionable customer insights.

AliExpress is set to enhance its promotional campaigns by giving away 1,000 UEFA EURO 2024 tickets, bolstering its global consumer engagement with exciting football-themed activities.

Despite significant investments, many digital transformation initiatives are falling short. Experts say connectivity maturity and platform strategies are key to real success.

Salesforce has unveiled new Einstein Copilot features aimed at marketers and merchants, enhancing AI-driven customer interaction and business efficiency.

In talks with CEO James Campbell, detrimental digital threats are tackled by cybersecurity firm, Cado Security, through innovative solutions and strategic growth.

Melbourne's Vudoo partners with Amazon Web Services, elevating its status as a top eCommerce tech provider through innovative in-stream checkout technology.

NET2GRID and SAS have partnered to revolutionise customer intelligence and DER grid planning in the energy sector with advanced AI and analytics tools.

Infosys partners with SAP Emarsys to revolutionise customer engagement with AI-driven, cross-channel marketing campaigns, enhancing both revenue and loyalty.

DataStax is set to revolutionise enterprise data with the upcoming launch of its Hyper-Converged Data Platform and DSE 6.9, promising advanced AI and vector search capabilities.

Paymentology and Audax join forces to deliver an innovative Cards-as-a-Service solution, simplifying and speeding up card programme launches for banks and FIs in Southeast Asia and the Middle East.

AI players, Genesys and ServiceNow announce a strategic partnership to deliver a unified customer service solution, enhancing experience orchestration and business transformation.

Exposing the myth that retail digital strategies demand three years to yield results – it's time to favour return on value in a timely 3-6 month window for growing online presence and customer engagement.

Dennis Woodside takes the reins as CEO of Freshworks, succeeding company founder Girish Mathrubootham who becomes Executive Chairman, guiding the firm to its next chapter of global growth.

Ververica Cloud uses real-time analytic capabilities powered by their VERA technology to revolutionise eCommerce and optimise user experience.

Artificial intelligence (AI) is prompting 75% of Australian businesses to significantly change operational strategies within four years, a shift greater than the last 20 years, according to HubSpot.

Manhattan Associates unveils major update to its Manhattan Active Omni solution, aimed at redefining retail operations and improving customer engagement.

Chatbot market set to surge, projecting USD $4.9 billion growth by 2033, fuelled by customer engagement focus and widespread industrial adoption.

AI-powered retail personalisation is stepping up. Aiming for true one-to-one custom experiences, the industry leans into predictive AI, driven by robust data, to stay competitive.