Customer engagement stories - Page 15

8x8 enhances its Customer Experience platform with AI tools, RCS messaging, and digital wallet payments for improved, personalised user interactions.

Circana's new report reveals how brands can boost customer lifetime value through personalised commerce, leveraging data tech and predictive analytics.

Sinch is named a Leader in Omdia's CPaaS 2025 report, scoring highly in innovation and go-to-market strategy with strong global customer engagement.

StarHub celebrates 25 years of advancing Singapore's digital landscape with activities, prizes, and exclusive NBA streaming for customers and the community.

Backbase launches AI-powered Banking Platform to boost banks' growth, automate tasks and improve efficiency amid legacy tech challenges globally.

Dan French of Consider Solutions warns that Agentic AI's risks may outweigh benefits as enterprises rush to adopt autonomous systems amid ongoing scepticism.

FICO and dacadoo partner to boost life insurance risk assessments using AI, aiming for personalised policies and faster underwriting for insurers globally.

Inriver unveils 'Control the Product Data Current' vision, enhancing product data accuracy and AI tools to meet evolving buying habits and market demands.

Research from Cloudera reveals data privacy, legacy systems, and cost hinder global enterprise AI growth despite 96% of IT leaders planning increased adoption.

DBS Bank is leveraging generative AI to enhance customer-centric banking, aiming to unlock over SGD $1 billion in value by 2024 as it embraces digital transformation.

StarHub has earned Cisco Premier Provider Certification and Webex Contact Center Specialization, enhancing its enterprise IT and customer engagement solutions.

Research from Twilio reveals that nearly half of mobile professionals have adopted Rich Communication Services, with 60% citing its positive impact on customer communications.

Australian retailers like Metcash, Wesfarmers, and Woolworths are innovating retail media strategies, targeting earnings of AUD $30 million by 2029.

Sinch has been recognised as an Essential App for HubSpot, enhancing its partnership by integrating messaging channels into HubSpot's platform for improved customer engagement.

Pat Copeland has been appointed General Manager of Moloco Commerce Media, bringing over 30 years' experience in machine learning and advertising.

Google Cloud has unveiled three new AI service offerings to aid enterprises in integrating and deploying innovative technologies, sparking increased interest in its solutions.

Sophos has appointed Chris Bell as Senior Vice President of Global Channel Alliances, aiming to enhance partner relationships and channel strategy.

Glu, an AI-driven platform for ecommerce, has officially launched in the Asia-Pacific, promising to streamline content creation and enhance brand consistency.

Genesys has reported that its Genesys Cloud AI drove over 10% of new business in fiscal year 2025, with annual recurring revenue reaching USD $1.9 billion.

Singapore-based Pepper Cloud has won the Google AI Trailblazers Transformation Award 2024 for its innovative WhatsApp Sales CRM, as it expands into global markets.