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Customer data stories

Payment firms expand into broader merchant services
Customer Relationship Management

Payment firms expand into broader merchant services

Merchants could soon get payments, loyalty, lending and checkout tools from one supplier as firms chase fuller control of commerce.

By Karen Joy Bacudo • 5 min read • Last month
Banks must modernise core systems, says Temenos report
Digital Transformation

Banks must modernise core systems, says Temenos report

Banks risk falling behind as fragmented legacy estates slow AI and cloud gains, with modern core systems now key to growth and service delivery.

By Karen Joy Bacudo • 4 min read • Last month
Adyen adds loyalty software in €750m Talon.One deal
Software-as-a-Service

Adyen adds loyalty software in €750m Talon.One deal

The move gives the Dutch payments group a bigger role in merchants’ pricing and promotions, as it seeks to unify online and store sales.

By Karen Joy Bacudo • 3 min read • Last month
Explainer: How Adobe is building agentic marketing
Hyperscale

Explainer: How Adobe is building agentic marketing

Marketers could soon let AI agents handle campaigns, content and analytics as Adobe ties its creative tools to one workflow system.

By Sean Mitchell • 4 min read • Last month
SAP & Google Cloud launch multi-agent marketing AI
Data Analytics

SAP & Google Cloud launch multi-agent marketing AI

Joint customers could cut campaign overhead as SAP and Google Cloud tie customer data and AI agents across platforms, with rollout due in 2026.

By Sean Mitchell • 4 min read • Last month
Backbase launches AI-native banking OS to unify frontline
Software-as-a-Service

Backbase launches AI-native banking OS to unify frontline

Banks could use the new platform to cut frontline bottlenecks, as Backbase says 80% of such work happens in disconnected system gaps.

By Karen Joy Bacudo • 3 min read • Last month
Code and Theory launches AI creative tool with Adobe
DevOps

Code and Theory launches AI creative tool with Adobe

Financial services marketers can now test creative against synthetic AI personas before approval, reducing costly changes after campaigns go live.

By Catherine Knowles • 3 min read • Last month
SAP & Google Cloud expand AI partnership for marketers
Customer Experience

SAP & Google Cloud expand AI partnership for marketers

Marketers could soon cut manual campaign work as SAP and Google Cloud link customer data and AI agents across both platforms.

By Sean Mitchell • 4 min read • Last month
Adobe launches CX Enterprise for AI marketing workflows
Digital Transformation

Adobe launches CX Enterprise for AI marketing workflows

Marketing teams can now link Adobe tools with outside AI services under a governed system aimed at auditable customer experience workflows.

By Sean Mitchell • 4 min read • Last month
UK hospitality operators worry over AI data security
Data Protection

UK hospitality operators worry over AI data security

More than half of UK and Irish hospitality businesses fear AI could expose customer and company data, a new survey shows.

By Sean Mitchell • 4 min read • Last month
ShareGate survey says AI exposed data at 29% of firms
Data Protection

ShareGate survey says AI exposed data at 29% of firms

AI tools have surfaced customer records and other sensitive files at 29% of firms, highlighting weak Microsoft 365 governance.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Stories from Other Regions

Customer data stories

Ulta Beauty adds Google AI shopping tools for customers
Digital Transformation

Ulta Beauty adds Google AI shopping tools for customers

Shoppers can now buy eligible beauty products in Google’s AI tools, as Ulta pushes discovery and checkout into conversational search.

By Mark Tarre • 4 min read • Last month
Braze launches AI tools for marketers with Europe hosting
DevOps

Braze launches AI tools for marketers with Europe hosting

Europe-hosted automation may ease data concerns for brands, as Braze adds AI workflows that aim to speed campaign creation and targeting.

By Sofiah Nichole Salivio • 5 min read • Last month
Braze says AI spending must deliver measurable gains
Digital Transformation

Braze says AI spending must deliver measurable gains

Brands flooding customers with AI-generated messages risk wasted spend, as Braze says only those tying tools to live data are seeing clear returns.

By Sofiah Nichole Salivio • 3 min read • Last month
TD adds Google virtual card numbers for Canadian shoppers
Data Protection

TD adds Google virtual card numbers for Canadian shoppers

Canadian shoppers can now use tokenised Visa details at checkout in Chrome and Android, reducing card exposure to merchants.

By Karen Joy Bacudo • 4 min read • Last month
Braze launches AI tools for marketers & European hosting
Customer Relationship Management

Braze launches AI tools for marketers & European hosting

Marketers can now automate campaigns and keep customer data in Europe as Braze rolls out AI agents, creative tools and regional hosting.

By Shannon Williams • 5 min read • Last month
UK data privacy complaints rise in finance & health
Data Protection

UK data privacy complaints rise in finance & health

Complaints over data handling are mounting across UK finance and health, with the ICO seeing the sharpest rise in retail and manufacturing too.

By Catherine Knowles • 3 min read • Last month