Customer Centricity stories

Customer success must evolve from reactive support to strategic stewardship, aligning stakeholders so tech investments deliver lasting value.

Amperity names seasoned SaaS marketer Bridget Perry as CMO to drive global growth and sharpen its AI-focused customer data platform.

In the AI era, the real edge is not speed or tools but diverse human judgment, shaping fairer, sharper and more resilient decisions.

As innovation accelerates, tech leaders say empathy and human insight now rival engineering prowess in driving meaningful impact.

Homogeneous leadership in SaaS is more than a cultural concern; it is a strategic risk that stifles innovation, resilience and commercial performance.

Customer experience is evolving from ticket-taking to strategic, context-rich advisory, where clear narratives turn raw data into real business value.

As AI reshapes work, product managers must lead with human intention, turning clear purpose into products that truly serve people.

Insurers race to clean and connect sprawling customer records into a single AI‑ready view, paving the way for hyper‑personalised cover.

Zoho hits 1m paying customers and 150m users worldwide as the 30-year-old software group posts 2025 growth in clients and revenue.

Siemens' “digital-native” Nanjing plant joins the World Economic Forum's Global Lighthouse Network for AI-driven productivity gains.

Zendesk warns APAC brands that rising CX expectations demand transparent, context-rich AI that resolves issues instantly or risks churn.

Techcombank tops Vietnam's banking sector with record Brand Equity Index scores and wins three Asia-Pacific Stevie Awards for innovation and marketing excellence.

Calabrio appoints Frank Ciccone as Chief Revenue Officer to spearhead global sales and growth in customer experience sector.

AI data security firm Cohesity appoints industry veteran Peter Hanna as Head of Channels for Asia-Pacific and Japan, aiming to bolster regional sales and partner engagement.

Frost & Sullivan has recognised Vertiv as Asia Pacific Data Center Power Solutions Industry 2022 Company of the Year.

Building a successful customer adoption team requires a unique combination of skills and qualities central to effectively engaging with customers.

Paymentology appoints Nadia Benaissa as Global Head of Marketing, bringing 20 years of fintech marketing experience to spearhead global expansion.

The key to understanding customers lies in listening to them and connecting through various communication channels, says expert.

Oracle's new Digital Assistant utilises AI to streamline business processes, boosting productivity and enhancing user experiences across multiple platforms.

Promapp's integration with SharePoint and Microsoft Dynamics will eventually support the sharing of processes to external suppliers.