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Creative Technologies stories

Thanks to computers, humanity opened the door to an infinite world of creation and innovation. Creative Technologies encompasses a wide range of technologies related to computing and design, such as digital product design, digital content creation, advertising, as well as virtual reality.

With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
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UK marketers adopt AI for Olympics strategies, study reveals
2 days ago
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martech
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cdp
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ai
Research reveals 51% of UK marketers are leveraging AI for Paris Olympics strategies, despite consumer concerns over data use and calls for increased regulation.
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DeepL reveals next-gen language model for superior translations
3 days ago
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data privacy
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productivity
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google
DeepL unveils an advanced language model for superior translations and editing, setting new industry standards and offering businesses unmatched efficiency.
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Adobe enhances Illustrator, Photoshop with AI-driven features
3 days ago
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ai
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martech
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photoshop
Adobe unveils major updates for Illustrator and Photoshop, enhancing productivity and creativity with new AI-powered tools like Generative Shape Fill and Generate Image.
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Experts weigh in on the complexities of the EU AI Act implementation
4 days ago
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physical security
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regulation
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content creation
The EU AI Act, effective from 1 August 2024, presents a landmark regulatory framework for AI, sparking discussion on its implications for innovation, compliance, and legal complexity in the tech sector across the European Union.
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Logitech G launches MIXLINE audio tool for gamers & creators
4 days ago
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gaming
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digital entertainment
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content creation
Logitech G unveils MIXLINE, a free, user-friendly audio mixing tool for gamers and creators, compatible with Windows 10 and 11, available in 22 languages.
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KINESSO Commerce & Vudoo partner to launch ShopNow solution
5 days ago
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martech
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cx
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transparency
IPG Mediabrands' KINESSO Commerce partners with Vudoo to launch ShopNow, an innovative commerce media solution integrating shoppable ad tech, starting in Australia.
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Optimizely unveils new CMS with innovative Visual Builder tool
Last week
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saas
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paas
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ecm
Optimizely introduces its new SaaS CMS with the Visual Builder tool, empowering marketers to create and personalise websites effortlessly, enhancing engagement and conversions.
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The mindset and skills every SME should invest in NOW to succeed in future
Last week
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data analytics
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martech
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ai
In a rapidly digitalising world, SMEs must invest in a future-ready mindset and essential skills like digital marketing, SEO, and data analytics to thrive.
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AI expert offers tips to help small businesses leverage AI tools
Last week
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ai
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content creation
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productivity
Rebecca Hegeman of Localsearch shares strategic insights on harnessing AI for SMEs, addressing a significant adoption gap.
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UK businesses embrace Gen AI in procurement for efficiency gains
Last week
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digital transformation
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ai
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digitisation
Almost 25% of UK firms have adopted Generative AI in procurement, cutting manual tasks by 44%, reveals Ivalua research. Future efficiency gains are projected.
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Hexaware launches AI app for eCommerce product descriptions
Last week
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cx
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digital transformation
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martech
Hexaware’s new Gen AI App, now available on AWS Marketplace, helps e-commerce retailers automate product descriptions and boost customer engagement through AI.
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Adobe report: APJ leads in GenAI adoption over US and Europe
This month
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martech
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ai
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investment
Adobe's latest report reveals the Asia Pacific and Japan region leads in generative AI adoption, outpacing the US and Europe with a 65% implementation rate.
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Canon celebrates major success at drupa 2024 in Düsseldorf
This month
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cx
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martech
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cleantech
Canon triumphs at drupa 2024, surpassing sales targets despite fewer visitors. The Core exhibit captivates 6,000+ guests with immersive printing innovations.
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AI regulation concerns hinder UK business adoption, survey says
Last month
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devops
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cx
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martech
A Freshworks survey reveals 35% of UK businesses see unclear AI regulations as a major barrier to adoption despite acknowledged productivity gains.
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Chatloop becomes experiences partner for Co-op Live arena
Last month
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personal computing devices
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digital footprint
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interactive
Chatloop has become the official shared experiences partner for Co-op Live, leveraging its technology to enhance live event interactions in the UK.
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Seismic unveils AI innovations in latest 2024 release
Last month
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uc
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cx
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martech
Seismic's Spring/Summer 2024 release introduces AI-powered tools, including Aura Copilot, to boost customer-facing teams' efficiency and meet modern B2B demands.
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ASUS launches AI-powered Vivobook S 15 in Australia at AUD $2,699
Last month
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cloud services
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learning
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microsoft
ASUS has unveiled the AI-powered Vivobook S 15 in collaboration with Microsoft and Qualcomm, retailing at AUD $2,699. The 15.6-inch OLED laptop boosts productivity with integrated Copilot+ PC technology.
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Infosys launches Infosys Aster for AI-led marketing transformation
Last month
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digital transformation
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martech
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commerce systems
Infosys has unveiled Infosys Aster, an AI-amplified suite of marketing services designed to boost brand experiences and efficiency, aiming to drive business growth.
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Adobe & TikTok partner to streamline content creation
Last month
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martech
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content creation
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adobe
Adobe and TikTok unveil an exclusive integration at Cannes Lions, blending TikTok's Commercial Music Library with Adobe Express to streamline content creation for brands.
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Databricks & Shutterstock launch enterprise AI image model
Last month
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apm
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software development
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integration
Databricks and Shutterstock unveil Shutterstock ImageAI, a powerful text-to-image AI model designed for enterprises, leveraging millions of Shutterstock images for high-fidelity visuals.