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Global Stories

Content Creation stories

AI to transform B2B marketing strategies in 2025

In 2025, AI is set to revolutionise B2B marketing, driving strategic planning and customer engagement, says Marketing Eye's Anna D'Souza.

By Sean Mitchell • 3 min read • Mon, 18th Nov 2024

Data Analytics

Marketing faces a transformative AI-driven future by 2025

The marketing sector is set for a major overhaul in 2025, with a shift towards advanced technology and AI reshaping operations and strategies.

By Shannon Williams • 3 min read • Fri, 15th Nov 2024

Storage

AC Milan enhances performance & fan experience with AI

AC Milan has partnered with Pure Storage to enhance AI-driven performance and fan engagement, streamlining content creation and data management.

By Kaleah Salmon • 3 min read • Mon, 4th Nov 2024

FujiFilm

Fujifilm unveils X-M5 camera in New Zealand

FUJIFILM unveils the lightweight X-M5 mirrorless camera, featuring advanced AI autofocus and 6.2K video capabilities, priced at NZD $1,799.

By Kaleah Salmon • 2 min read • Mon, 4th Nov 2024

Data Privacy

Zoom unveils AI Companion 2.0 enhancing productivity

Zoom has launched AI Companion 2.0, an enhanced tool aimed at boosting productivity in meetings and communication, available at no extra cost.

By Shannon Williams • 3 min read • Fri, 1st Nov 2024

Hyperscale

Brightcove expands AI Suite with text-to-video pilot

Brightcove plans to launch an AI-Text-to-Video pilot in Q1 2025, enhancing content management with new features like automated thumbnail creation.

By Melania Watson • 2 min read • Wed, 30th Oct 2024

Marketing Technologies

Adobe unveils new GPU-powered tools with NVIDIA RTX GPUs

Adobe has launched new GPU-powered tools for video and 3D content creators, leveraging NVIDIA's RTX GPUs to enhance creative workflows and efficiency.

By Catherine Knowles • 3 min read • Thu, 17th Oct 2024

Marketing Technologies

Adobe to invest a whopping $100 million in global AI education

Adobe has launched a global initiative to equip 30 million learners with AI and digital skills by 2030, committing over USD $100 million to support the programme.

By Melania Watson • 3 min read • Wed, 16th Oct 2024

Unified Communications

AI takes center stage in Adobe's new GenStudio tool

Adobe has launched GenStudio for Performance Marketing, a new AI-driven tool designed to enhance the creation of personalised advertising campaigns.

By Melania Watson • 3 min read • Wed, 16th Oct 2024

Unified Communications

Adobe unmasks over 100 new Creative Cloud features

Adobe has unveiled over 100 new features at Adobe MAX 2024, focusing on Creative Cloud innovations and generative AI to boost productivity.

By Melania Watson • 2 min read • Wed, 16th Oct 2024

Marketing Technologies

Adobe elevates Frame.io with new camera partnerships

Adobe unveils the next generation of Frame.io, enhancing collaboration with Canon, Nikon, and Leica, streamlining workflows for creatives globally.

By Melania Watson • 3 min read • Tue, 15th Oct 2024

Marketing Technologies

Adobe unveils new Firefly video model and updates image tools

Adobe has unveiled the Firefly Video Model, expanding its generative AI tools for creative professionals, alongside enhanced image capabilities.

By Melania Watson • 4 min read • Tue, 15th Oct 2024

EduTech

Globant unveils AI tool with Google Cloud for video search

Globant has unveiled its innovative AI-powered Advanced Video Search tool, transforming video content management with instant search capabilities.

By Shannon Williams • 3 min read • Wed, 9th Oct 2024

Stories from Other Regions

Content Creation stories

Digital Entertainment

Prime Video introduces add-on subscriptions in New Zealand

Prime Video has launched add-on subscriptions and a new Store in New Zealand, allowing users to personalise their viewing experience across various services.

By Melania Watson • 3 min read • Thu, 14th Nov 2024

Generative AI

Obsidian plug-ins transform productivity with AI models

A new exploration shows how developers can enhance productivity using Obsidian with RTX AI PCs, harnessing generative AI for streamlined workflows.

By Catherine Knowles • 3 min read • Wed, 13th Nov 2024

Marketing Technologies

Canva unveils AI-powered Dream Lab amidst major growth

Canva has unveiled innovative products, including the AI-powered Dream Lab tool, as it reaches 200 million users and $2.5 billion in annual revenue.

By Sean Mitchell • 3 min read • Wed, 23rd Oct 2024

Marketing Technologies

Val Morgan Digital partners with Vudoo to enhance commerce

Val Morgan Digital has teamed up with Vudoo to enhance its media offerings, enabling shoppable content experiences for an audience of 9.1 million.

By Imee Dequito • 3 min read • Tue, 22nd Oct 2024

Marketing Technologies

Adobe Express expands with AI & key integrations

Adobe is enhancing Adobe Express for enterprises with AI-powered features and integrations with platforms like Slack and Google, starting October 14, 2024.

By Melania Watson • 3 min read • Thu, 10th Oct 2024