DataCenterNews Asia Pacific - Specialist news for cloud & data center decision-makers

CMO stories

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Trintech adds AI tools to financial close workflows

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digital transformation
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Trintech expands embedded AI across close processes with Beacon assistant, aiming to speed journal entries, matching and risk checks.
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Optimizely training sparks surge in marketing AI agents

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Optimizely training programme sees 375 AI agents built in five days as waitlist tops 1,500 amid rising enterprise marketing demand.
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Levanta acquires Perch+ to expand Amazon marketplace

Last week
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commerce systems
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e-commerce
Levanta buys Perch+ as it broadens creator and affiliate tools for Amazon sellers, adding hundreds of merchants and publishers to its platform.
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Yubico appoints chief marketing officer as phishing grows

Last month
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digital transformation
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mfa
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cloud security
Yubico names Poupak Modirassari Enbom as Chief Marketing Officer to help drive demand for phishing-resistant authentication amid rising AI-driven threats.
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OFX appoints Liz Lord to drive broader business offer

Last month
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digital transformation
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cx
OFX appoints former PayPal Australia marketer Liz Lord as chief marketing officer to spearhead its shift beyond cross-border payments.
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Trust as a measurable asset for CMOs in the age of AI

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cx
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partner programmes
As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.
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LivTech adds CMO & CRO to drive healthcare tech growth

Last month
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partner programmes
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erp
LivTech names new marketing and revenue chiefs to spearhead its next growth phase in healthcare tech for long-term and in-home care.
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Auxia hits 100bn AI decisions as enterprises scale up

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data analytics
Auxia passes 100bn AI 'revenue decisions' as enterprises shift from genAI trials to agent-based systems that drive measurable top-line gains.
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Conga research links slow quote approvals to lost deals

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digital transformation
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cx
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martech
Slow internal quote approvals are derailing nearly half of deals, Conga research finds, as fragmented systems stall revenue and forecasting.
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Quiq hires Jen Grant as CMO to drive scaled AI agents

Last month
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digital transformation
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Quiq names Jen Grant chief marketing officer to steer strategy as enterprises move AI agents from pilots to large-scale customer use.
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This International Women's Day, lean on proof (of skill, of impact and of potential)

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e-learning
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This International Women's Day, experts urge proof of skills through hands-on practice to close confidence gaps and drive real career growth.
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What a stressed market taught me about marketing

Last month
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cmo
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legaltech
In a fatigued legal tech market, one marketing chief found that quiet empathy and mission, not louder features, turned clients into loyal advocates.
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Words of wisdom from Chaos female leaders: Leadership lessons for the future of technology

Last month
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hcm
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cmo
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ict sector
Female leaders at Chaos share lessons on empathy, ambition and resilience, redefining what successful tech leadership looks like today.
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The future of marketing is built on open data infrastructure

Last month
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data analytics
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cx
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martech
Marketing's future belongs to teams that master open, unified data infrastructure instead of guessing through disconnected systems.
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Cyber leaders urge culture shift to retain women in STEM

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hcm
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hybrid & remote work
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cybersecurity
Cyber and tech leaders say diversity will stall unless firms tackle toxic culture, caregiving bias and back women with real sponsorship.
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AI is rewriting the B2B marketing playbook for CIOs, CTOs & CMOS

Thu, 26th Feb 2026
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data analytics
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digital transformation
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martech
AI assistants are reshaping B2B discovery, forcing CIOs, CTOs and CMOs to rebuild content for zero‑click, conversational buying journeys.
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Marketing Society adds two marketing chiefs in Hong Kong

Wed, 25th Feb 2026
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agricultural technology
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digital transformation
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cx
The Marketing Society names Chubb Life and Driscoll's CMOs to its Hong Kong board, boosting APAC reach with insurance and agrifood expertise.
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Marketers lag on AI tools amid data & trust concerns

Tue, 24th Feb 2026
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data protection
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digital transformation
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martech
Marketers are hesitant to embrace AI as data quality, security fears and skills gaps fuel a widening confidence and adoption divide.
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UiPath secures five spots in G2 2026 Best Software Awards

Thu, 19th Feb 2026
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digital transformation
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cx
UiPath lands five places in G2's 2026 Best Software Awards, spanning AI, development, IT management and global seller categories.
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Retailers cut Valentine's discounts as browsing rises

Thu, 12th Feb 2026
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martech
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commerce systems
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personalisation
Online Valentine's discounts shrink as shoppers browse earlier, research more and spread spending beyond traditional romantic gifts.