DataCenterNews Asia Pacific - Specialist news for cloud & data center decision-makers

CMO stories

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LinkedIn investigates role of CMOs in business recovery and success
This month
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marketing
"While we know the economy is in a state of flux, it's important that marketers continue to invest in marketing as by pulling back investment, they risk long term damage."
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The opportunity for CIOs to impact the customer experience
Thu 16 Sep 2021
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Digital transformation will continue to morph and steer CIO’s priorities in new and different directions, writes Sitecore chief operating officer for APJ Steve Hawkes.
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CSPs missing huge, untapped opportunity
Tue 6 Jul 2021
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crm
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martech
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"Communication service providers (CSPs) must take advantage of the fact that consumers are willing to share their data to get an advanced personalised experience tailored to their expectations."
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Epicor appoints Colleen Langevin as chief marketing officer
Mon 19 Feb 2018
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As CMO, Langevin is responsible for the global marketing strategy.
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Dropbox appoints former SurveyMonkey MD as ANZ country manager
Wed 21 Jun 2017
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appointments
Former Microsoft, LinkedIn and SurveyMonkey heavyweight joins Dropbox to lead ANZ business into its next phase of growth.
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Fujitsu and Mirantis team to deliver private managed OpenStack cloud
Thu 11 May 2017
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Fujitsu and Mirantis have teamed up to deliver privately managed OpenStack cloud for enterprises and telcos.
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Is the CMO the newest member of the IT team?
Thu 19 Nov 2015
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cmo
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information technology
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"Business leaders outside of IT are making large and significant IT purchasing decisions – particularly the chief marketing officer (CMO)."
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How the role of the CMO is changing...
Mon 18 Aug 2014
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digital
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The role of chief marketing technologist hasn’t even reached its tenth anniversary. Yet it’s already starting to change. Why?
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Gartner asks... Is the CMO the CEO’s heir apparent?
Fri 8 Aug 2014
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A lot can be learned by observing the changing of the guard. Often, behind the dignified theatre of it all is a much more chaotic reality.
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Four types of CMOs... Which is in your business?
Fri 27 Jun 2014
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A lot is said these days about the CMO’s preparedness to navigate what is, even by most conservative measures, fairly extraordinary digital change.
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CMOs and CIOs are two functions divided by language
Mon 28 Apr 2014
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In fact, digital marketing and the rest of the company are separated into those who not only recognise words and phrases, but can correctly explain what they mean, and use them properly.
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Facebook ads don’t work: General Motors
Wed 16 May 2012
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Massive auto maker decides brand pages are sufficient, drops $10 million spend.
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Managing business risk
Wed 1 Dec 2010
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Collaborative technologies must do more than enable individuals to work together, says Cameron Ackbury, General Manager, Asia Pacific, Mindjet. They must provide a solid value proposition that impacts the financial statement of an organisation
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The cloud-based world of Google Apps
Tue 1 Jun 2010
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Cloud computing is a simple concept: software and services are delivered over the web and through a browser, with no server or client software to install.
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