Australian stories - Page 42

Global marketing teams are reshaping strategies with AI tools; the US leads with 31.1M ChatGPT searches, while Australia and India embrace creative, design-led stacks.

Semperis appoints Gerry Sillars as VP for Asia Pacific and Japan to spearhead expansion amid triple-digit growth and a $100m+ revenue milestone.

Netskope's rapid rise in APAC is credited to patience and cultural investment, as the firm now transforms cloud security growth across the region.

Seagate's latest report reveals that 86.7% of Australian data centre professionals anticipate significant sustainability in five years, outpacing global figures.

Former AFL stars James Begley and Matthew Pavlich have launched Launchd, a tech platform aimed at enhancing transparency in talent and influencer marketing.

The NFL has announced a partnership with NetApp as its Official Intelligent Data Infrastructure partner, aiming to enhance operations and fan experiences globally.

Australian and New Zealand organisations are surpassing global counterparts in generative AI investments, yet face rising staffing costs and data challenges.

Rackspace Technology has appointed Adhil Badat as Managing Director for APJ and Wade Weirman as Principal Data Lead in Australia, enhancing its data-led strategy.

Research from Twilio reveals that nearly half of mobile professionals have adopted Rich Communication Services, with 60% citing its positive impact on customer communications.

Australian retailers like Metcash, Wesfarmers, and Woolworths are innovating retail media strategies, targeting earnings of AUD $30 million by 2029.

Luxury Escapes and Cover Genius have broadened their partnership to launch a new 'Cancellation Protection' feature for travellers, offering 100% refunds.

Hotel bookings across Australia for Easter 2025 have surged by 19.6% compared to last year, signalling a trend towards earlier travel plans.

Steve Vintz, Co-CEO of Tenable, warns that President Trump's tariffs could heighten cyberattack risks, urging firms to strengthen cybersecurity amid market volatility.

Zscaler's 2025 ThreatLabz VPN Risk Report reveals soaring VPN usage in Australia but warns of heightened security risks, urging a shift to Zero Trust architectures.

OzTAM has partnered with Samba TV and Nexxen on a new project aimed at revolutionising audience measurement in Australia using big data integration.

Vertiv has unveiled the CoolLoop Trim Cooler in Australia, a cutting-edge system aimed at optimising energy efficiency for AI and high-performance computing.

A global shift sees companies turning to older freelancers for specialised skills, with 45% of firms reporting an increase in those aged 55 and over.

Mastercard has unveiled a five-year strategy to innovate payment methods in Australia, tackling a surge in card fraud that nearly hit $1 billion in 2024.

IRONMAN 4x4 has been awarded the 2025 iTnews Benchmark Award for Best Retail Project, thanks to a digital overhaul with Soul+Wolf and PKF Digital.

Legrand has acquired Computer Room Solutions for AUD $50 million, enhancing its data centre offerings and solidifying its presence in the ANZ market.