ASUS stories
UK shoppers embrace Taiwanese brands after Westfield showcase
3 days ago
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Following the Taiwan Select Pop-Up at Westfield White City, 93% of UK shoppers are keen to buy Taiwanese brands, drawn by innovation and sustainability.
AMD highlights AI efficiency gains in MLPerf inference tests
Wed, 10th Sep 2025
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AMD's latest MLPerf v5.1 shows its Instinct GPUs deliver breakthrough AI efficiency and scalability, enabling cost-effective generative AI deployments.
Exclusive: ASUS redefining what sustainability means in the tech sector
Tue, 24th Jun 2025
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ASUS is the first globally to earn a five-star SGS sustainable procurement rating, pioneering eco-friendly innovation in the tech industry.
Why carbon accountability is the new competitive advantage
Wed, 4th Jun 2025
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ASUS leads in carbon accountability, offering carbon-neutral devices and services as sustainability shifts from compliance to a vital business edge in tech procurement.
Hands-on review: ASUS Zenbook A14 UX3407R
Thu, 29th May 2025
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The Asus Zenbook A14 UX3407R, a lightweight Windows laptop powered by Qualcomm Snapdragon, offers up to 32 hours battery life and strong performance for office and creative tasks.
NVIDIA unveils RTX PRO Servers & AI Factory for enterprises
Mon, 19th May 2025
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NVIDIA launches RTX PRO Servers with the Enterprise AI Factory design, boosting performance and AI capacity for data centres in GBP £m enterprise sectors.
NVIDIA unveils DGX Spark & DGX Station AI desktops
Wed, 19th Mar 2025
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NVIDIA has launched its DGX Spark and DGX Station AI desktops, bringing advanced capabilities for AI research directly to users' workspaces.
Asus launches Zenbook A14, lightest AI PC (less than 1kg)
Tue, 11th Mar 2025
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ASUS has unveiled the ultra-light Zenbook A14 in Australia and New Zealand, boasting revolutionary AI technology and a remarkable 32-hour battery life.
ASUS unveils 2025 ROG gaming laptops in Aus & NZ
Tue, 4th Mar 2025
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ASUS Republic of Gamers has unveiled its 2025 gaming laptop range in Australia and New Zealand, with pre-orders now open for models featuring cutting-edge tech.
AMD unveils new Radeon RX 9070 XT cards with RDNA 4 tech
Mon, 3rd Mar 2025
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AMD has launched its new Radeon RX 9070 XT and RX 9070 graphics cards, featuring RDNA 4 architecture for improved gaming performance at USD $599 and USD $549.
ROG unveils Phone 9 series with cutting-edge gaming tech
Tue, 18th Feb 2025
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ASUS has unveiled the ROG Phone 9 series in Australia and New Zealand, with pre-orders starting at AUD $1,799 and NZD $2,199 at JB Hi-Fi and PB Tech.
Hannah Kimuyu promoted to CEO at Brave Bison
Wed, 5th Feb 2025
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Brave Bison has appointed Hannah Kimuyu as CEO of its newly formed Performance and Commerce division, overseeing over 120 staff across 30 markets.
Asus unveils AI-driven product range at CES 2025
Mon, 13th Jan 2025
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ASUS has launched its new AI-powered product range at CES 2025, promising greater productivity and sustainability with offerings like the ultra-light Zenbook A14.
ASUS ROG unveils 2025 gaming laptop line-up with upgrades
Thu, 9th Jan 2025
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ASUS Republic of Gamers has unveiled its 2025 laptop range, featuring powerful Intel, AMD, and NVIDIA hardware, alongside innovative cooling solutions.
AMD unveils expanded AI PC processor range for 2025 launch
Wed, 8th Jan 2025
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AMD has unveiled an expanded range of AI PC processors set for a 2025 launch, featuring enhanced performance and capabilities for both consumers and businesses.
AMD unveils new Ryzen processors for gaming & AI PCs
Wed, 8th Jan 2025
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AMD has launched its latest Ryzen processors, including the 9950X3D and 9900X3D, enhancing gaming and AI performance across platforms.
Exclusive: How ASUS' AI-powered ExpertBook P5 impacts professionals
Tue, 17th Dec 2024
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ASUS has launched its AI-powered ExpertBook P5, a laptop designed for professionals that promises to enhance productivity and collaboration in hybrid work settings.
First IT products certified under updated TCO criteria
Mon, 16th Dec 2024
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The first IT products have received certification under the updated sustainability criteria from TCO Certified, marking a significant advance in eco-friendly technology.
FPT launches AI factory partnership with global tech giants
Fri, 22nd Nov 2024
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FPT has launched a partner ecosystem with major tech firms like NVIDIA and HP to advance AI factory development in Vietnam and Japan.
Hands-on review: Asus Expertbook P5 (P5405CSA-NZ0242) notebook
Tue, 19th Nov 2024
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The Asus Expertbook P5 combines a robust design with powerful specs, featuring an Intel Core Ultra 258V processor and selling for AUD $2,799.