Advertising Technologies (Adtech) Stories - Page 2

Global Stories

Advertising Technologies (Adtech) stories

Taboola opens DeeperDive ads to AI chatbot providers

AI chatbot firms can now sell adverts against user queries, as Taboola extends DeeperDive's monetisation system beyond publishers.

By Sean Mitchell • 4 min read • Last week

Customer Experience

Rob Hall launches adtech startup Parallel in Sydney

Backed by AU$4 million in seed funding, the new platform aims to help advertisers judge whether placements suit viewers, not just brands.

By Sean Mitchell • 4 min read • Last week

Digital Transformation

UK firms struggle to reach customers online, study says

Rising ad costs and changing algorithms are leaving many UK firms with little visibility over which digital channels win customers.

By Mark Tarre • 4 min read • Last week

Marketing Technologies

LiveRamp launches partner scheme for AI marketing agents

Marketers can now test partner-built AI tools inside LiveRamp, as the limited pilot aims to streamline planning, measurement and activation.

By Mark Tarre • 4 min read • Last week

Marketing Technologies

Adobe unveils GenStudio tools for retail media ads

Retailers can now help brands launch ads faster as Adobe ties its GenStudio software to commerce media networks and customer data.

By Sean Mitchell • 4 min read • Last week

Gaming

TikTok rolls out AI ad tools to woo Southeast Asia

Southeast Asian app makers could see faster user growth as TikTok adds AI tools to keep advertising, content and purchases inside its platform.

By Mark Tarre • 4 min read • Last week

Marketing Technologies

DoubleVerify adds YouTube Audio Ads suitability reporting

Advertisers can now check whether YouTube Audio Ads appear alongside suitable content, as DoubleVerify extends post-bid measurement into streaming audio.

By Sofiah Nichole Salivio • 4 min read • Last week

Data Protection

Australia & New Zealand small firms lift marketing spend

Despite inflation and interest-rate pressure, most small firms are boosting marketing and AI use to win customers and protect revenue.

By Joseph Gabriel Lagonsin • 5 min read • Last week

Data Analytics

Marketers shift from AI experiment to implementation

More marketers are using AI for analysis and creative work, while planned investment in AI media is set to rise in the second half of the year.

By Sofiah Nichole Salivio • 4 min read • Last week

Marketing Technologies

WARC lifts ad outlook but Gulf crisis risks USD $94bn

A prolonged Gulf energy crisis could wipe USD $93.7 billion from expected ad market growth as higher costs hit spending worldwide.

By Karen Joy Bacudo • 5 min read • Last week

Data Analytics

Koddi finds commerce media execs boost AI shopping tools

Brands are racing to secure AI shopping visibility as 84% of commerce media leaders back recommendation placements, despite consumer caution.

By Sean Mitchell • 4 min read • Last week

Marketing Technologies

Older consumers drive sustainability ad performance

Older shoppers delivered 44% of the strongest response, suggesting sustainability ads can drive purchases as well as brand awareness.

By Regine Laguilles • 4 min read • Last week

Marketing Technologies

IAS expands YouTube Audio Ads brand safety measurement

Advertisers can now get third-party brand safety reporting for YouTube Audio Ads as digital audio takes a growing share of budgets.

By Regine Laguilles • 3 min read • Last week

Samsung

Samsung unveils Sky Portal film above Sydney Harbour

Aerial screen stunt drew crowds to Sydney Harbour as Samsung used local footage to promote the Galaxy S26 series and its camera tools.

By Sean Mitchell • 3 min read • Last week

Stories from Other Regions

Advertising Technologies (Adtech) stories

Marketing Technologies

Prophet study says ads drove 40% of BYD test drives

A cross-channel analysis suggests advertisers may be undercounting the role of media, with brand and economic factors accounting for much EV demand.

By Sofiah Nichole Salivio • 4 min read • Last week

Customer Experience

carsales fronts AI voice search in national campaign

Budget-conscious car buyers are being targeted by a six-week push as Carsales leans on AI Voice Search during sport and EOFY ads.

By Sean Mitchell • 4 min read • Last week

Data Protection

Canada unveils Bill C-36 to tighten private sector data rules

The bill would give Canadians stronger control over personal data, as Ottawa seeks tougher oversight of AI, children's privacy and surveillance pricing.

By Jake MacAndrew • 3 min read • Last week