Adobe stories - Page 9
![Story image](../../../../../uploads/story/2023/05/30/preview_wpp-generative-ai.webp)
WPP and NVIDIA partner to build generative AI content engine
Tue, 30th May 2023
#
martech
#
ai
#
ai models
NVIDIA and WPP join forces in building a generative AI-enabled content engine to increase the speed and efficiency of digital advertising.
![Story image](../../../../../uploads/story/2023/05/11/preview_GettyImages-1452604857.webp)
Adobe and Google collaborate on GenAI and AI ethics
Thu, 11th May 2023
#
martech
#
ai models
#
google
Adobe has showcased the momentum of Adobe Firefly including a new integration with Bard by Google and the expansion of the Content Authenticity Initiative.
![Story image](../../../../../uploads/story/2023/05/05/preview_GettyImages-1389358895.webp)
Phishing preys on known brands such as Microsoft and Adobe - report
Fri, 5th May 2023
#
phishing
#
martech
#
advanced persistent threat protection
Overall, two out of three threats people encounter online today use social engineering techniques, taking advantage of human weaknesses, the report finds.
![Story image](../../../../../uploads/story/2023/04/14/preview_GettyImages-496858651.webp)
Vulnerabilities in Microsoft, Adobe, Fortinet and Samsung
Fri, 14th Apr 2023
#
firewalls
#
martech
#
breach prevention
Recorded Future identifies five high-risk vulnerabilities, including four zero-days, affecting Microsoft, Adobe, Fortinet, and Samsung.
![Story image](../../../../../uploads/story/2023/03/24/preview_GettyImages-1197155423.webp)
Adobe partners with luxury brands retailer Prada Group
Fri, 24th Mar 2023
#
cx
#
martech
#
ecommerce
Adobe says this partnership will enable real-time personalisation and increase revenue to elevate the luxury group's customer experiences.
![Story image](../../../../../uploads/story/2023/03/24/preview_GettyImages-1048063578.webp)
Adobe Experience Manager has new capabilities for 2023
Fri, 24th Mar 2023
#
martech
#
genai
#
ai
Adobe has unveiled new features for Adobe Experience Manager (AEM), including next-gen features that make content development and publishing easier and faster.
![Story image](../../../../../uploads/story/2023/03/24/preview_GettyImages-1408209834.webp)
General Motors to utilise Adobe's Experience Cloud
Fri, 24th Mar 2023
#
data analytics
#
martech
#
cartech
General Motors (GM) will use Adobe’s Experience Cloud to deliver one-to-one personalised interactions at scale for millions of its customers.
![Story image](../../../../../uploads/story/2023/03/24/preview_GettyImages-1169660408.webp)
Adobe brings generative AI capabilities to its Experience Cloud
Fri, 24th Mar 2023
#
martech
#
genai
#
llms
Adobe says Sensei GenAI will act as a co-pilot to help marketers and other customer experience teams increase their productivity.
![Story image](../../../../../uploads/story/2023/03/24/preview_GettyImages-653137702.webp)
Adobe unveils Real-Time Customer Data Platform innovations
Fri, 24th Mar 2023
#
data analytics
#
cx
#
martech
Adobe's latest innovations are designed to enable superior prospecting and conversion, enhanced B2B account-based marketing and richer personalisation.
![Story image](../../../../../uploads/story/2023/03/24/preview_GettyImages-1154231467.webp)
Adobe and NVIDIA extend partnership to develop generative AI
Fri, 24th Mar 2023
#
martech
#
partner programmes
#
genai
Adobe and NVIDIA, longstanding R&D partners, announced a new partnership to unlock the power of generative AI to further advance creative workflows.
![Story image](../../../../../uploads/story/2023/03/24/preview_GettyImages-825219342.webp)
Adobe Express presents enterprises with new opportunities for creativity
Fri, 24th Mar 2023
#
cx
#
martech
#
ai models
Adobe announces Adobe Express for Enterprise, a universal creative tool for businesses to create, share and review on-brand content.
![Story image](../../../../../uploads/story/2023/03/24/preview_GettyImages-1453972435.webp)
Adobe announces new Product Analytics in Experience Cloud
Fri, 24th Mar 2023
#
data analytics
#
martech
#
bi
The new application reimagines the product analytics category by unifying customer journey insights across marketing and product.
![Story image](../../../../../uploads/story/2023/03/23/preview_GettyImages-1194783078.webp)
Adobe unveils Firefly, a family of creative generative AI
Thu, 23rd Mar 2023
#
martech
#
it automation
#
genai
Adobe launches the beta version of Firefly, which will be integrated directly into Creative Cloud, Document Cloud, Experience Cloud and Adobe Express workflows.
![Story image](../../../../../uploads/story/2023/03/23/preview_GettyImages-1277731041.webp)
Adobe unveils world’s first content supply chain solution
Thu, 23rd Mar 2023
#
cx
#
martech
#
rpa
Connecting Adobe Experience Cloud with Adobe Creative Cloud, the end-to-end solution, empowers brands to plan, produce, and deliver more content in less time.
![Story image](../../../../../uploads/story/2023/03/23/preview_GettyImages-1203832818__1_.webp)
Accenture, Adobe unlock content supply chain value
Thu, 23rd Mar 2023
#
martech
#
digital marketing
#
adobe
Accenture and Adobe have collaborated to develop new services that help marketers create and deliver content using Adobe's Content Supply Chain solution.
![Story image](../../../../../uploads/story/2023/03/15/preview_GettyImages-615087156.webp)
APAC organisations aren't preparing for a cookieless future - report
Wed, 15th Mar 2023
#
data analytics
#
martech
#
cdp
Adobe finds that brands in APAC are not evolving their data strategies, with 79% still relying on third-party cookies.
![Story image](../../../../../uploads/story/2023/03/09/preview_c8KZHNXM1.webp)
IWD 2023: Paving the way for the next generation of female leaders
Thu, 9th Mar 2023
#
martech
#
adobe
#
leadership
The power of representation in STEM can’t be overlooked. Small acts of inclusivity have a lasting impact. Let’s foster a more diverse future. #WomenInSTEM.
![Story image](../../../../../uploads/story/2023/03/01/preview_GettyImages-1438296364.webp)
Adobe reveals findings from its latest Digital Trends Report
Wed, 1st Mar 2023
#
data analytics
#
fintech
#
martech
Leading brands are prioritising investments in content creation capabilities and workflows, according to Adobe's 2023 Digital Trends Report.
![Story image](../../../../../uploads/story/2023/02/10/preview_GettyImages-1256603037.webp)
Brands investing in content creation and workflow improvements
Fri, 10th Feb 2023
#
martech
#
adobe
#
branding
Brands across APAC are enhancing their existing marketing processes and technologies to make the most of their investments.
![Story image](../../../../../uploads/story/2023/02/02/preview_Arlen11112-a__1_3.webp)
Boomi appoints new dual President & CFO, new CMO
Thu, 2nd Feb 2023
#
saas
#
virtualisation
#
data analytics
Boomi, a global SaaS company, has appointed Arlen Shenkman as President/CFO and Alison Biggan as CMO to bolster their leadership team.