DataCenterNews Asia logo
Specialist data center news for Asia
Story image

Vertical expansion - a new mantra for data center efficiency

Fri 7 Oct 2016
FYI, this story is more than a year old

Imagine a data center in New York or Shanghai or Bangalore for that matter, looking at expansion. With leases and rentals hitting the roof, what is the most economical way for them to expand? A horizontal growth will only incur additional expenses of cabling, cooling and not to mention gigantic real estate.

Adding to the operating cost can only put pressure on bottom-line. Data centers have a continuous need to look at ways to be cost effective in order to get a competitive edge in the crowded market space. With the realty rates reaching the sky, data centers are challenged to maximize benefits from existing space without impacting their expansion plans.

If this sounds like a complex problem, the solution is simple – find ways that provide more computing power for less cost per square foot. Now, the question is how do we put this simple solution to work? The answer lies in vertical expansion powered by the right choice of power distribution units.

Vertically scaling up the data center will allow rapid expansion of power density by extending power distribution all the way to the individual rack and cabinets, without undertaking any major structural changes in the data center. Data center designers and managers are beginning to understand the importance of efficiency in building up and replacing the sprawl with higher density racks.

Most data centers with the legacy infrastructure cater to 4-5 KW per rack while the requirement has shot multiple times – beyond 20 KW per rack in many cases. With the high volume big data streams becoming a norm, data centers need to be prepared to handle more density per rack and therefore must look at maximizing their capabilities.

Keeping this in mind, data centers are already moving toward high-density computing environments with new and dense servers being deployed. The primary reasons cited for moving to higher densities include saving facility space and reducing energy costs.

Right PDUs in Addition to High Density Racks Go Hand in Hand

With changing market demands, data centers need to plan ahead and be ready for future challenges. Though high density racks are playing a pivotal role in increasing ROI of various organizations, power distribution units are equally important. It helps to be prepared and invest in PDUs that are designed with the future requirements in mind.

The data centers of the future must have a longer lifecycle and as such need a lot of careful strategizing. One important part of the expansion plan is the choice of PDUs. Balance tilts in favor of PDUs that are capable of extending power distribution all the way to the individual rack and cabinets, without undertaking any major structural changes.

Increasing power density by packing more resources per rack is an obvious choice, but then, care is to be taken to ensure this does not escalate operating cost by putting pressure on cooling efficiency or increase cabling cost manifold.

Three-Phase Rack PDUs – the Ideal Approach Towards Vertical Spacing

Three-phase systems enable the consolidation of power circuits with three-phase PDUs that have a much greater distribution capacity. Intelligent solutions like three-phase PDUs which run a single three-phase power cable to rack, reducing bulk cabling at bottom. This approach not only frees the space but also increases airflow, bringing down the cost of cooling.

Higher voltages at lower currents means smaller cables, which use less copper, weigh less, take up less space and cost less. By eliminating voltage transformations, 400V power reduces energy cost up to approx. 2% - 3% relative to 208V and approx. 4% - 5% relative to 120V.

Smart is in and data centers must have smart ways to monitor, report and operate. PDUs must also provide visibility to improve operational efficiency. Proper power usage monitoring, voltage levels, humidity and other environmental factors is essential. It is also crucial to maintain pressure and airflow at inlet and outlet level for the health of the data centers.

Having a separate monitoring system for each device is cumbersome and impractical, not to mention cost intensive. PDUs that combine power distribution capabilities with smart monitoring and visualization are the best bet.

Customizability is an important aspect for any infrastructure that data centers invest in. PDUs that come with a strict integration framework become an impediment to easy adoptability.

Most data centers look for PDUs that are not only compact but are customizable to their requirements including number of outlets, phase balancing, staggered outlets, cord lengths, multiple inputs, remote power control, individual outlet metering, high-power for blade servers and high-density applications, or even 400V power distribution.

Three phase PDUs with a capacity to serve 65KW per rack have also made an appearance in the market, providing data centers an unmatched opportunity to scale for huge data flow.

To sum up, undoubtedly data centers must reinvent themselves in view of the rising challenges. The demands are increasing and so is competition. Staying ahead of the herd requires a whole new perspective that looks at every inch of the available space with a critical eye and build processes that not only sustain the operations today but are capable of scaling in the future.

Utilizing each rack optimally and vertically expanding seems to be the path towards viable and sustained growth. Data centers that can increase rack density will definitely have higher cost efficiencies in this highly competitive market.

Article by Sanjay Motwani, blogger for Raritan

Related stories
Top stories
Story image
Migration
SNP unveils next generation of CrystalBridge software platform
Data is a key pillar of every customer-centric organisation, as it relies on agile decisions to become increasingly sustainable and intelligent.
Story image
Cybersecurity
Zscaler launches co-located data centres in Canberra and Auckland
The investment will offer public and private sector enterprises greater resilience in support of their zero trust cybersecurity posture.
Story image
Hybrid Cloud
HPE GreenLake advances hybrid cloud experience with new services
"The innovations unveiled today further build on our vision to provide the market with an unmatched platform to spur innovation and drive transformation.”
Story image
Public Cloud
Public cloud services revenues top $400 billion in 2021
"For the next several years, leading cloud providers will play a critical role in helping enterprises navigate the current storms of disruption."
Story image
Artificial Intelligence
Databricks announces new offering for Unity Catalog
Databricks has significantly expanded data governance capabilities on the lakehouse by unveiling data lineage for Unity Catalog.
Story image
Microsoft
SAS Viya on Microsoft Azure to deliver 204% return - study
The Forrester Total Economic Impact study finds SAS Viya on Microsoft Azure brings a 204% return on investment over three years.
Story image
Cybersecurity
Kaspersky opens three new centers to boost data management
Cybersecurity company Kaspersky has opened three new Transparency Centers, one in Japan, the second in Singapore and the third in the United States.
Story image
Sisense
Data and analytics could be key to higher selling prices in APAC
Sisense's latest report has found that almost half of data professionals in APAC think customised data and analytics can create better selling prices for their products.
Story image
Healthcare
SnapLogic launches Accelerator for Amazon HealthLake
SnapLogic has launched Accelerator to allow healthcare and life sciences organisations to turn raw data into healthcare-related insights and actions.
Story image
Colocation
Digital Edge chooses Nortek’s StatePoint for new data center
Digital Edge will use Nortek's StatePoint liquid cooling technology in its new data center, the first commercial colocation operator in Asia to do so.
Story image
Infosys
Preparing for the digital decade with the right workforce strategies
For a decade that started under the pall of the pandemic, the 2020s is poised to end with a bang with the digital economy swelling to a high across the world.
Story image
Data Science
Neo4j announces service delivery alliance with Deloitte
Neo4j has announced a service delivery alliance with Deloitte Consulting Southeast Asia for a range of services to customers within the region.
Story image
Sustainability
Evolution Data Centres reveals target of 20 tonnes of CO2 per GWh
Evolution Data Centres launches their new Sustainable Data Centre Charter, which includes targets like only 20 tonnes of carbon emissions per GWh by 2030.
Story image
Digital Transformation
The Huawei APAC conference kicks off with digital transformation
More than 1500 people from across APAC have gathered for the Huawei APAC Digital Innovation Congress to explore the future of digital innovation.
Story image
Infrastructure
SolarWinds IT Trends Report highlights increased cloud complexity for businesses
SolarWinds' new IT Trends report has signalled a significant shift in the way businesses are dealing with hybrid cloud and infrastructure.
Story image
Sustainability
Daikin and SP Group to build new energy efficient district cooling system
The project, set to be complete by 2025, will create a system with a cooling capacity of up to 36,000 refrigerant tonnes (RT). 
Story image
Robotic Process Automation / RPA
Micro Focus unveils Data Center Automation for SaaS delivery
MicroFocus has released Data Center Automation (DCA) for software-as-a-service (SaaS) delivery, offering more cost-effective vulnerability risk and IT compliance management.
Story image
Cloud
Vertiv introduces line of redundant power transfer switches
Vertiv has introduced Vertiv Geist Rack Transfer Switch (RTS), a new line of transfer switches that provides redundant power to single-corded devices.
Story image
Partnerships
Thailand announces launch of the Thailand 5G Alliance
It will promote collaboration between the public and private sector, through companies such as Huawei, to commercially drive Thailand's 5G development.
Story image
Sustainability
Legrand unveils Nexpand, a data center cabinet platform
Legrand has unveiled a new data center cabinet platform, Nexpand, to offer the necessary scalability and future-proof architecture for digital transformation.
Story image
Sustainability
Huawei unveils next-generation sustainable data centers
Huawei says its next-generation data centers will be powered by PowerPOD 3.0, which reduces the footprint by 40% and cuts the energy consumption by 70%.
Story image
Cloud
Cloudflare outage in 19 data centers worldwide due to own error
Cloudflare says its outage for 19 of its data centers yesterday was because of a change in a long-running project to increase resilience in its busiest locations.
Story image
Broadband
Singapore found to have the speediest internet rates in the world
New research from BanklessTimes has shown that Singapore has the highest recorded median internet speed in the world at 207.61 MBPS.
Story image
CASB
Juniper expands SASE offering with data loss prevention capabilities
Juniper has announced the expansion of its SASE offering with the addition of cloud access security broker (CASB) and data loss prevention (DLP) capabilities.
Story image
Sustainability
RDA and MVGX partner for sustainable data center development
Red Dot Analytics (RDA) and MetaVerse Green Exchange (MVGX) have entered a strategic partnership to make Singapore's data center development and operations more sustainable.
Story image
Cloud
QuSecure partners with DataBridge Sites to showcase platform
QuSecure has partnered with DataBridge Sites to showcase its Quantum-as-a-Service (QaaS) orchestration platform, QuProtect.
Story image
Sydney
Equinix and PGIM Real Estate open data centre in Sydney
Equinix and PGIM Real Estate, the real estate investment and financing arm of PGIM, have announced the first xScale data centre in Sydney, named SY9x.
Story image
Vietnam
Viettel IDC deploys Cloudian Hyperstore object storage for enhanced cloud solutions
Cloudian has announced that its Hyperstore object storage has been deployed by Vietnam telco Viettel IDC, citing the technology’s flexibility, multi-tenancy and ransomware protection as significant advantages.
Story image
Amazon Web Services / AWS
Qualtrics goes live on AWS Cloud Infrastructure in Japan
Organisations across Japan will now be able to access the Qualtrics XM/OS platform locally via data centre in the AWS Asia Pacific (Tokyo) region.
Story image
Expansion
Colt Technology expands into South Korea data center market
Colt Technology Services has expanded its network into the South Korean market, offering the country’s businesses cost-effective, low latency connectivity.
Story image
Sustainability
SoftIron named global leader for efficient DC infrastructure solutions
SoftIron has been named a global leader for supplying energy-efficient data infrastructure solutions for core-to-edge data centers after an assessment by Earth Capital Ltd.
Story image
Microsoft
Microsoft, Cloudian partnership offers data center flexibility
Cloudian’s HyperStore object storage platform is now integrated and validated to work with Microsoft SQ Server 2022, offering more flexible and scalable data centers.
Story image
Cloud
Cisco Live showcases new offerings in its first hybrid event
Cisco Live 2022 has seen Cisco executives and customers take the stage to present a range of discussions in the company’s first-ever hybrid event.
Story image
Infrastructure
Global investment in data centers more than doubled in 2021
DLA Piper's latest global survey finds the total investment in data center infrastructure worldwide rose from USD $24.4 billion in 2020 to USD $53.8 billion in 2021.
Story image
Infrastructure
New Uptime analysis highlights worsening downtime costs and consequences
New data from Uptime Institute has found that downtime costs and consequences are worsening as those involved in data infrastructure fail to find ways to curb outages.
Story image
Infrastructure
Oracle Cloud Infrastructure expands distributed cloud services
“Distributed cloud is the next evolution of cloud computing, and provides customers with more flexibility and control in how they deploy cloud resources."
Story image
Sustainability
Intel unveils new investments for data center sustainability
Intel has announced two new investments, continuing its efforts to create more sustainable data center technology.
Story image
Cloud
Talend introduces new data health solutions for businesses
Talend has announced its latest version of Talend Data Fabric, with the release of Talend Trust Score enabling data teams to establish a foundation for data health.
Story image
Sustainability
Aligned Data Centers increases sustainability-linked loan
Aligned Data Centers has increased its sustainability-linked loan from $375 million to $1.75 billion to speed up the next phase of its strategic growth.
Story image
Secure access service edge / SASE
Cisco unveils new cloud-managed networking offerings
Cisco has announced new cloud management capabilities that offer a unified experience across the Cisco Meraki, Cisco Catalyst and Cisco Nexus portfolios.
Story image
Cloud
Boomi surpasses 20,000 customers. Sets record for the iPaaS space
Boomi has announced it has surpassed the 20,000 customer mark, setting the record for the largest customer base among iPaaS vendors.
Story image
Employment
Tech job moves - Forcepoint, Malwarebytes, SolarWinds & VMware
We round up all job appointments from May 13-20, 2022, in one place to keep you updated with the latest from across the tech industries.
Story image
Sustainability
AirTrunk boosts Japan presence with West Tokyo data center
AirTrunk is planning to build TOK2, a new hyperscale data center in Japan which will strengthen the company’s presence in the country.
Story image
Cybersecurity
Secureworks researches new threat to Elasticsearch databases
Researchers from Secureworks' Counter Threat Unit have identified indexes of multiple internet-facing Elasticsearch databases replaced with a ransom note.