DE-CIX Launches Google Peering at Brazil Exchanges

DE-CIX has launched Google peering at its internet exchanges in São Paulo and Rio de Janeiro, the first such sites in Latin America to offer that access.

The move gives smaller Brazilian internet service providers and network operators a direct path to Google services and Google Cloud workloads through DE-CIX's peering service. It comes after the operator's first year in Brazil, where demand for higher-capacity links was strong from the outset.

DE-CIX says 76% of connections on its Brazilian platform have run at 100 Gigabit Ethernet since launch. That suggests local customers entered the market with requirements already well above the early adoption patterns often seen at newer exchange locations.

The Google arrangement is based on DE-CIX's status as a Gold VPP partner of Google. Under that set-up, Google prefixes are available at the São Paulo and Rio de Janeiro exchanges, allowing networks that do not meet Google's direct peering requirements to reach its services through DE-CIX.

This is especially important for smaller providers, which can struggle to meet the scale, traffic, or technical thresholds required for direct bilateral peering with global platforms. Using the exchange operator as an intermediary lets those providers reach Google traffic locally rather than through more distant or indirect routes.

Brazil focus

Brazil has become a key market for digital infrastructure operators because of its size, internet user base, and role as a regional traffic hub. DE-CIX says its local exchanges were built as a neutral interconnection platform to support rising demand for cloud services, content delivery, artificial intelligence workloads, and other data-heavy applications.

The São Paulo and Rio de Janeiro platforms are fully interconnected and linked directly to DE-CIX sites in North America and Europe. That gives customers on the Brazilian exchanges access to a broader network ecosystem spanning local, regional, and international routes.

In practice, these interconnection points let networks hand traffic to one another more efficiently. For cloud access, streaming, search, and AI-related services, proximity to major content and cloud providers can reduce the number of network hops needed to reach end users.

The addition of Google peering should improve connectivity for services that depend on high bandwidth and low delay, including video platforms and cloud-based applications. For regional ISPs, sourcing that traffic locally may also improve resilience by reducing dependence on a narrower set of upstream transit providers.

Growth pattern

The first-year figures also indicate the type of customers DE-CIX has attracted in Brazil. A high share of 100 Gigabit Ethernet connections typically points to larger traffic volumes, concentrated cloud and content demand, and customers preparing their networks for continued growth rather than incremental upgrades.

DE-CIX operates internet exchanges in dozens of locations globally and has expanded beyond its European base into markets across the Americas, Africa, the Middle East, and Asia. Its Brazilian build-out fits a wider pattern among interconnection providers seeking positions in markets where cloud adoption, data localisation needs, and regional content consumption are growing.

Competition in Brazil's interconnection market has intensified as more operators target enterprise traffic, cloud connectivity, and redundant routing options. DE-CIX says its local offering addresses a gap by giving Brazilian network operators more resiliency options and a broader set of connectivity services across multiple data centres.

The company marked the milestone with a brief update on its first year of operations in the country.

"Our first year confirms Brazil's strategic role in the global Internet ecosystem, and launching Google peering at DE-CIX São Paulo and Rio takes this to the next level," said Ivo Ivanov, CEO of DE-CIX. "We're seeing strong demand for high-capacity, low-latency interconnection driven by cloud platforms, digital services, and emerging AI workloads."

DE-CIX also pointed to broader domestic conditions it believes support infrastructure investment, including national artificial intelligence initiatives, regulation, and the country's energy mix.

"The market response has been impressive. Networks and enterprises are seeking higher bandwidth today while planning for tomorrow's growth. With Google peering now available, we're giving the Brazilian market a powerful tool to enhance connectivity and service delivery across the region," said da Costa.