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Reddit appoints new VP of Global Mid-Market & SMB Sales
By Zach Thompson, News editor
Fri, 2nd Dec 2022

Reddit has appointed Stephen Riad as Vice President of Global Mid-Market and SMB Sales, and Roelof van Zwol as Vice President of Ads Engineering, who join the company's executive team in newly established roles as its advertising business continues to scale globally.

Charged with defining the global strategy and structure for Reddit's mid-market and small business (MM and SMB) sales organisation, Riad will lead the sales teams responsible for driving monthly active advertiser growth within these important segments, oversee client and agency relationships, and work closely with cross-functional leaders across the business to ensure the strongest solutions for these partners.

Riad joins Reddit from Google, where he held senior roles across strategy, sales, operations, and business growth, and was charged with establishing the company's first MM and SMB acquisition business across the Asia Pacific region.

"I've been fortunate in my career to see several clients evolve from a small business to an enterprise brand and it's one of my favourite aspects of the job to contribute to that journey," Riad says.

"Reddit's ads business has seen incredible growth in recent years but is only scratching the surface of its full capability, and I'm excited to be part of the team to further unlock that potential and drive meaningful business outcomes for clients."

With almost 20 years of experience in machine learning, most recently from Pinterest where he was Head of Monetisation Sciences and ML Engineering, van Zwol is focused on leading the technical strategy, execution, and team behind Reddit's monetisation engine.

He is responsible for building the architecture that powers Reddit's Ads Marketplace and overseeing the Ads Software, Solutions, and Reliability Engineering teams to ensure a best-in-class offering for Reddit advertisers around the world.

"It's a thrilling time to join Reddit as online communities are becoming more and more integral to the daily lives of audiences around the world," van Zwol says.

"I personally find myself using Reddit every day, whether it's to find answers to specific questions or learn and share knowledge around topics that interest me.

"Reddit is in a unique position to bring together users and advertisers based on their shared interests and goals, and I'm so pleased to be able to help advance the monetisation of Reddit as a platform by bringing more value to advertisers and users alike."

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