Pattern stories
![Story image](../../../../../uploads/story/2025/02/05/preview_techday_adbbd4999c598b753b57.webp)
Amazon leads Australian marketplace as Catch closes down
3 days ago
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ecommerce
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amazon
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digital marketing
Amazon continues to dominate Australia’s marketplace sector, as trust in competitors like Shein and Temu declines, according to the latest consumer report.
![Story image](../../../../../uploads/story/2025/01/23/preview_techday_f_1c399d0d452ef728a8e2.webp)
Amazon & Temu rivalry heats up in Australian eCommerce
Last month
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digital transformation
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cx
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martech
Pattern's 2025 eCommerce forecast reveals Australia's online retail landscape will undergo major transformations, driven by Amazon's new budget-friendly store and social commerce trends.
![Story image](../../../../../uploads/story/2024/12/13/preview_techday_56071caf547cb6de377e.webp)
Jac+Jack reports 19% ecommerce growth via Pattern partnership
Fri, 13th Dec 2024
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crm
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cx
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martech
Jac+Jack has reported a 19% revenue growth in ecommerce after partnering with Pattern, shifting focus to conversion-driven marketing strategies.
![Story image](../../../../../uploads/story/2024/11/27/preview_techday_d82ff9f6900b57bbbbad.webp)
Strand boosts online revenue by 37% with Pattern's AI tools
Wed, 27th Nov 2024
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cx
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martech
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ai
Strand has seen a 37% rise in online revenue thanks to its partnership with Pattern, which has leveraged AI to enhance digital marketing strategies.
![Story image](../../../../../uploads/story/2024/10/03/preview_techday_1bb514396c5014c8605c.webp)
EssilorLuxottica partners with Pattern for Amazon expansion in Aus
Thu, 3rd Oct 2024
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ecommerce
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amazon
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customers
EssilorLuxottica partners with Pattern to launch Ray-Ban and Oakley on Amazon Australia, tackling reseller issues and enhancing brand visibility.
![Story image](../../../../../uploads/story/2024/08/13/preview_techday_c67cdc1e8a40f65bca27.webp)
Pattern launches 'Pattern Creators' to bolster Aussie brands
Tue, 13th Aug 2024
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martech
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instagram
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social media
Pattern launches 'Pattern Creators' to help Australian brands tap into new audiences via influencer-led marketing, enhancing brand equity with authentic content.
![Story image](../../../../../uploads/story/2024/06/25/preview_techday_11b5b1c41101db00b1d3.webp)
Pattern predicts record sales for Amazon's first six-day Prime Day in Australia
Wed, 26th Jun 2024
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ecommerce
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amazon
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pattern
Pattern predicts record sales for Amazon's six-day Prime Day in Australia, citing a doubling in sales for brands and rising consumer participation, despite recent price hikes.
![Story image](../../../../../uploads/story/2024/05/28/preview_img-GY8XlNtqXWyHNoLmqxQxdxRG.webp)
Pattern study reveals trust gap in Australian online shopping
Tue, 28th May 2024
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fintech
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financial systems
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amazon
Australian shoppers trust Amazon far more than emerging rivals Temu and Shein, reveals a Pattern study. Only 7% vouch for Temu's product quality.
![Story image](../../../../../uploads/story/2024/04/18/preview_img-twCVXPWfpJBhdvNzdSRnwlfN.webp)
Pattern launches revolutionary supply chain tech 'Shelf' in Australia
Thu, 18th Apr 2024
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martech
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commerce systems
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ecommerce
Pattern's 'Shelf' tech, a game-changing inventory and supply chain solution, offers Australian brands unprecedented control and visibility over products across eCommerce platforms.
![Story image](../../../../../uploads/story/2024/02/07/preview_img-PYAuoI2NLn6aVKAFBcElW7Um.webp)
Amazon overtakes eBay as Australia's top marketplace
Wed, 7th Feb 2024
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ecommerce
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google
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amazon
Amazon supersedes eBay as Australia's top marketplace, with 94% of Australians planning to continue online shopping in 2024.
![Story image](../../../../../uploads/story/2024/01/24/preview_img-0OlbJNuAhAXAagSnAOyaWpq2.webp)
Major shifts predicted in Australia's eCommerce landscape for 2024
Wed, 24th Jan 2024
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data analytics
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martech
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personalisation
In 2024, significant shifts in Australia's ecommerce landscape are forecasted, with AI advancements, personalisation, marketplaces, and strategic brand research identified as pivotal factors by global accelerator, Pattern.
![Story image](../../../../../uploads/story/2023/12/11/preview_img-fnrtJtJi7FRO4qdVCMy0Vq3l.webp)
Pattern secures Online Sales Breakthrough Award at Google summit
Tue, 12th Dec 2023
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google
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collaboration
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online shopping
Pattern clinches the Online Sales Breakthrough Award at the Google ANZ Partner Summit for 55% online revenue growth.
![Story image](../../../../../uploads/story/2023/11/21/preview_ECOM2.webp)
Tough times? Aussie brands need a multi-channel strategy
Tue, 21st Nov 2023
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ecommerce
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retail technologies
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d2c
Diversifying across multiple channels not only provides a competitive advantage but also helps brands hedge against potential downturns.
![Story image](../../../../../uploads/story/2023/10/25/preview_ecommerce.webp)
Pattern introduces AI-powered tool to optimise brand visibility
Wed, 25th Oct 2023
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ecommerce
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predictions
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amazon
Pattern launches Destiny in Australia, an AI-powered feature to optimise brand visibility and reduce advertising spend.
![Story image](../../../../../uploads/story/2023/09/07/preview_GettyImages-1140559494.webp)
Pattern launches Digital Shelf Tool for competitive edge
Thu, 7th Sep 2023
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hyperscale
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public cloud
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ecommerce
Pattern, the worldwide e-commerce accelerator, has announced that Australian brands now have free access to its new Digital Shelf tool.
![Story image](../../../../../uploads/story/2023/07/21/preview_GettyImages-1204099658.webp)
Pattern’s platform identify unauthorised marketplace sellers
Fri, 21st Jul 2023
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paas
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iaas
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ecommerce
The eCommerce acceleration platform helped track down an estimated AU$2.5 million worth of potential unauthorised marketplace sales within or into Australia.
![Story image](../../../../../uploads/story/2023/06/28/preview_GettyImages-1428946440.webp)
Pattern Australia prepares brands for Amazon Prime Day
Wed, 28th Jun 2023
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hyperscale
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public cloud
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digital entertainment
Pattern identifies key shopping categories for consumers to watch this Amazon Prime Day, with home and kitchen, electronics and books predicted to be popular.
![Story image](../../../../../uploads/story/2023/03/24/preview_GettyImages-1153881995.webp)
Amazon passing eBay in popularity says new research
Fri, 24th Mar 2023
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ecommerce
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amazon
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online shopping
The report investigated Australian' shoppers' changing eCommerce habits and the latest digital marketplace trends.
![Story image](../../../../../uploads/story/2022/12/12/preview_EC_1.webp)
Aussie retailers benefit from Cyber Sales period - report
Mon, 12th Dec 2022
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cx
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martech
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sales
Pattern has released a new report indicating that the recent Cyber Sales period delivered strong results for Australian retailers.
![Story image](../../../../../uploads/story/2022/11/15/preview_GettyImages-1331254816.webp)
Pattern Australia and popular local skincare brand partner
Tue, 15th Nov 2022
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digital marketing
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social media
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branding
Pattern Australia has partnered with Hey Bud to help the hemp skincare brand improve its eCommerce operations and grow sales through online marketplaces.