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Monetisation stories

Marketers turn to AI as personalisation revolution arrives
Customer Experience

Marketers turn to AI as personalisation revolution arrives

Australian marketers are turning to agentic AI to keep pace with fragmented customer journeys and rising demand for personalised content.

By David Shilovsky • 5 min read • Last month
Koddi finds commerce media execs boost AI shopping tools
Data Analytics

Koddi finds commerce media execs boost AI shopping tools

Brands are racing to secure AI shopping visibility as 84% of commerce media leaders back recommendation placements, despite consumer caution.

By Sean Mitchell • 4 min read • Last month
Meta launches Creator Assistant for Facebook creators
Data Analytics

Meta launches Creator Assistant for Facebook creators

Creators in three countries will get AI help spotting why Facebook posts work and how to improve future engagement.

By Mark Tarre • 3 min read • Last month
Brightcove launches AI tools for video ad targeting
Brightcove

Brightcove launches AI tools for video ad targeting

Media groups could boost ad yields as new scene-level targeting and automated break suggestions aim to improve brand safety and cut manual work.

By Sofiah Nichole Salivio • 4 min read • Thu, 28th May 2026
Google adds Gemini-powered ads to AI search results
Personalisation

Google adds Gemini-powered ads to AI search results

Advertisers stand to gain new placements as Google pushes sponsored content into conversational search and AI-generated shopping advice.

By Sofiah Nichole Salivio • 4 min read • Sat, 23rd May 2026
Publicis to acquire LiveRamp for USD $2.167bn in cash
Software-as-a-Service

Publicis to acquire LiveRamp for USD $2.167bn in cash

The cash purchase will expand Publicis's data and AI ambitions, while giving LiveRamp shareholders a 29.8% premium and closing certainty.

By Mark Tarre • 6 min read • Tue, 19th May 2026
Meta ad revenue set to hit GBP £240 billion in 2026
Artificial Intelligence

Meta ad revenue set to hit GBP £240 billion in 2026

Investor concern is mounting as WARC says Meta's ad business will fund most of its USD $125 billion to USD $145 billion AI spending.

By Sean Mitchell • 4 min read • Thu, 14th May 2026
Babeltext launches AI creator marketplace Chat2Me.AI
Digital Transformation

Babeltext launches AI creator marketplace Chat2Me.AI

The Sydney company is betting creators can monetise audience demand with paid AI personas across WhatsApp, SMS and web chat.

By Sofiah Nichole Salivio • 4 min read • Tue, 12th May 2026
Solvimon appoints Arnon Shimoni as Vice President of Growth
Software-as-a-Service

Solvimon appoints Arnon Shimoni as Vice President of Growth

AI startups struggling with usage-based pricing may gain a billing fit as the Utrecht-based firm expands for larger customers.

By Sean Mitchell • 4 min read • Fri, 8th May 2026
Outtake launches Recon Agent to trace AI attacks early
Firewalls

Outtake launches Recon Agent to trace AI attacks early

Security teams can now trace AI-led attacks before phishing begins, as Outtake targets lookalike domains, bot networks and fake accounts.

By Catherine Knowles • 3 min read • Sat, 2nd May 2026
Agentic era and the UI transition
Digital Transformation

Agentic era and the UI transition

AI agents are set to erode ad-funded web traffic, forcing businesses to pivot from screen-based funnels to metered API revenue.

By Ned Shawa • 5 min read • Thu, 23rd Apr 2026
AI drives surge in complex software pricing models
Software-as-a-Service

AI drives surge in complex software pricing models

Finance teams face rising billing errors as AI pushes software vendors towards hybrid pricing, with usage-based charges up sevenfold since 2025.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 17th Apr 2026
Call of Duty: Mobile adds Rebirth Island & Godzilla x Kong
Gaming

Call of Duty: Mobile adds Rebirth Island & Godzilla x Kong

Season 4 will broaden Call of Duty: Mobile with Rebirth Island, a Godzilla x Kong event and a new Battle Pass weapon.

By Kaleah Salmon • 3 min read • Fri, 17th Apr 2026

Stories from Other Regions

Monetisation stories

UK consumers use AI to discover brands, but still check
Generative AI

UK consumers use AI to discover brands, but still check

Most AI-discovered brands still face a trust test, as 79% of UK users check other sources before buying and only 4% would skip that step.

By Sofiah Nichole Salivio • 4 min read • Last month
TrueRights names Harry O'Hara as Commercial Director
Digital Transformation

TrueRights names Harry O'Hara as Commercial Director

Growing concern over AI misuse of sports likenesses is boosting demand for rights-management tools as TrueRights expands into the sector.

By Sean Mitchell • 4 min read • Last month
Ishan Technologies picks Oracle for billing overhaul
Smart Cities

Ishan Technologies picks Oracle for billing overhaul

The overhaul should speed new service launches and improve billing accuracy as Ishan Technologies expands its digital infrastructure business.

By Sofiah Nichole Salivio • 3 min read • Thu, 14th May 2026
OpenAI expands ChatGPT ads with self-serve manager
Data Protection

OpenAI expands ChatGPT ads with self-serve manager

US advertisers can now buy ChatGPT placements directly, as OpenAI adds self-serve tools, click-based bidding and better measurement.

By Mark Tarre • 3 min read • Sat, 9th May 2026
UK firms still rely on manual payment reconciliation
Digital Transformation

UK firms still rely on manual payment reconciliation

Most high-volume British businesses still reconcile payments by hand, leaving finance teams with patchy visibility over costs and fund flows.

By Karen Joy Bacudo • 4 min read • Wed, 29th Apr 2026