Forrester stories - Page 3

Gain Theory named a Leader in Forrester's latest Marketing Measurement and Optimization Services Wave, topping the Strategy category.

Principal media buying surges as budget-squeezed marketers seek cheaper, outcome‑guaranteed deals despite rising transparency concerns.

Kore.ai lands fresh backing led by AllianceBernstein to grow its enterprise agentic AI platform and accelerate global expansion plans.

Tricentis hires two senior leaders to accelerate AI-led growth after hitting USD $400 million ARR and securing USD $1.33 billion backing.

AI at the edge, observability and Zero Trust security head Forrester's ten edge and IoT trends it says will redefine enterprise tech in 2025.

Claroty secures USD $150m Series F funding to accelerate global expansion and strengthen cyber-physical systems security platform.

GenAI, risk worries and values-driven younger buyers are rapidly reshaping complex B2B purchasing across Asia Pacific, Forrester finds.

CrowdStrike cites a Forrester study claiming 273% ROI and USD $5m in three-year benefits from consolidating legacy endpoint security.

Cyber-physical systems security vendor Claroty appoints James Love as Chief Revenue Officer to drive CPS-focused growth and AI initiatives.

Global IT services spending will rise 4.8% annually to 2029 as cloud infrastructure and generative AI reshape enterprise technology demand.

Armis launches a revamped global partner scheme for Centrix, scrapping tiers in favour of three flexible, incentive-led engagement routes.

Forrester flags cooler optimism for 2026 tech budgets as leaders juggle AI-driven investment plans with rising geopolitical and cyber risks.

TestMu AI replaces LambdaTest as the firm pivots from cloud-based testing tools to an agentic AI platform for autonomous quality engineering.

Forrester names Ververica a Leader in its Q4 2025 streaming data platforms Wave, citing its Apache Flink core and real-time scale focus.

Teradata named a leader in Forrester's Q4 2025 Data Fabric Wave, highlighting its AI-focused roadmap, scale and real-time performance.

Boards will pivot AI from hype to hard numbers in 2026, slashing speculative spend and backing smaller models with provable returns.

Commvault predicts Asia-Pacific enterprises will pivot from AI experiments to resilient, sovereign “trusted autonomy” by 2026.

AI, geopolitics and safety rules will force manufacturers to rethink factories, robotaxis and in-car screens by 2026, says Forrester.

Forrester predicts AI-native clouds will reap USD $20 billion and digital workers will reshape enterprise software and development by 2026.

Neo4j launches Fleet Manager, a unified control plane giving CIOs a single view to govern dispersed graph databases for GenAI workloads.