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Cisco & McLaren extend partnership across racing & AI
Unified Communications

Cisco & McLaren extend partnership across racing & AI

The renewed deal will keep Cisco's networking and security tools embedded in McLaren's race operations as the teams push into AI.

By Mark Tarre • 3 min read • Last week
Emburse becomes official travel partner for Haas F1
Data Analytics

Emburse becomes official travel partner for Haas F1

The partnership will equip the smallest Formula 1 team with tools to manage travel, expenses and payments across more than 20 races a year.

By Sofiah Nichole Salivio • 5 min read • Last month
Infobip & TGR Haas launch AI fan companion RaceMate
Customer Relationship Management

Infobip & TGR Haas launch AI fan companion RaceMate

Fans of TGR Haas can now get live race data and quizzes in chat as Formula One teams race to deepen digital loyalty.

By Sean Mitchell • 3 min read • Mon, 4th May 2026
Cognizant named Aston Martin F1 Global AI Services partner
Customer Relationship Management

Cognizant named Aston Martin F1 Global AI Services partner

The deal should help Aston Martin turn race data into quicker decisions and better fan management as AI becomes central to its operations.

By Catherine Knowles • 4 min read • Fri, 1st May 2026
Mercedes-AMG PETRONAS F1 Team upgrades to TeamViewer ONE
Human Capital Management

Mercedes-AMG PETRONAS F1 Team upgrades to TeamViewer ONE

The switch is meant to cut downtime and sharpen data flows across factory, office and trackside operations under Formula 1's cost cap.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 1st May 2026
Racing Bulls simulator launches in Cherry Edition livery
Partner Programmes

Racing Bulls simulator launches in Cherry Edition livery

Collectors can now buy a motion simulator mirroring Racing Bulls’ one-off Suzuka cherry blossom livery, as teams seek fresh merchandise revenue.

By Kaleah Salmon • 3 min read • Thu, 2nd Apr 2026
Octave tech to drive Racing Bulls' asset operations
Manufacturing

Octave tech to drive Racing Bulls' asset operations

Octave signs multi-year deal to power Racing Bulls' asset operations with Attune software, targeting reliability gains across F1 season.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 4th Mar 2026
Oracle Red Bull extends AI partnership ahead of 2026
Data Analytics

Oracle Red Bull extends AI partnership ahead of 2026

Oracle Red Bull Racing extends its AI-heavy Oracle title partnership to power strategy, simulations and hybrid engine work for F1's 2026 era.

By Sofiah Nichole Salivio • 4 min read • Fri, 27th Feb 2026
McLaren extends Dell tech deal to power F1 data push
Storage

McLaren extends Dell tech deal to power F1 data push

McLaren extends its long-running Dell tech deal to boost AI-driven data, simulations and race strategy across its factory and F1 trackside ops.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 18th Feb 2026
McLaren partners with Rubrik to secure racing data
Data Protection

McLaren partners with Rubrik to secure racing data

McLaren Racing has struck a multi-year deal with Rubrik to bolster cyber resilience and safeguard critical data across its F1 and IndyCar teams.

By Joseph Gabriel Lagonsin • 3 min read • Thu, 29th Jan 2026
Schneider Electric powers new McLaren Racing tie-up
Hyperscale

Schneider Electric powers new McLaren Racing tie-up

Schneider Electric signs as McLaren Racing's Official Energy Technology Partner across F1, IndyCar, F1 Academy and WEC programmes.

By Mark Tarre • 3 min read • Wed, 28th Jan 2026
Alteryx extends McLaren data deal into WEC Hypercar
Data Analytics

Alteryx extends McLaren data deal into WEC Hypercar

Alteryx deepens ties with McLaren Racing, joining its WEC Hypercar project as Official Partner with car branding from the 2027 season.

By Sofiah Nichole Salivio • 4 min read • Thu, 15th Jan 2026

Stories from Other Regions

Formula One stories

Aston Martin Aramco signs cybersecurity deal with Zscaler
Data Protection

Aston Martin Aramco signs cybersecurity deal with Zscaler

The deal will secure race data and engineering systems across Aston Martin Aramco's operations as Formula One teams face rising cyber risk.

By Sofiah Nichole Salivio • 4 min read • Last month
Lütke, MacDonald: AI will create jobs in T.O we can't foresee
Robotics

Lütke, MacDonald: AI will create jobs in T.O we can't foresee

Toronto could soon see driverless vehicles on its streets as Uber pushes for federal rules and partners to launch them locally.

By Jake MacAndrew • 4 min read • Thu, 28th May 2026
The Pillars marks first year with 300-member growth
Customer Experience

The Pillars marks first year with 300-member growth

More than 300 members have joined The Pillars in eight months, turning Sydney's private club into a venue for deals, partnerships and referrals.

By Sean Mitchell • 4 min read • Tue, 19th May 2026
Revolut unveils titanium Audi F1 card for fans in Australia
Fintech

Revolut unveils titanium Audi F1 card for fans in Australia

Revolut launches titanium Audi F1 card in Australia for AUD $209.99, bundling fan rewards, events and a new 'Overtake' ad campaign.

By Karen Joy Bacudo • 4 min read • Wed, 4th Mar 2026
Hexagon tech powers Red Bull Ford's 2026 F1 engine build
Manufacturing

Hexagon tech powers Red Bull Ford's 2026 F1 engine build

Hexagon metrology tech underpins Red Bull Ford's first in-house F1 power unit as the team targets micron-level precision for 2026.

By Kaleah Salmon • 4 min read • Thu, 19th Feb 2026