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B2B Marketing stories

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Frequently asked questions
FAQ: Techday advertising specifications
May 2022
Here we run through Techday advertising specs, including ad types, file types, dimensions, and more.
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Frequently asked questions
Techday's bespoke story specifications: What you need to know
May 2022
But before we can whip up a fantastic piece of content for you, we require a few things to make sure the process goes as smoothly as possible for you and for our editors.
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Gartner Magic Quadrant
Optimizely (Welcome) named Leader in Gartner Magic Quadrant
March 2022
Optimizely (Welcome) has announced that Gartner has named the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms.
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B2B
Video: 10 Minute IT Jams - Who is Seismic?
April 2021
Seismic is a sales and marketing enablement SaaS platform that helps business leaders optimize the customer experience through content management, automation, analytics and guided selling.
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Digital Marketing
B2B marketing: Solving the big five challenges
March 2021
Let’s face it, as a B2B tech company, marketing probably isn’t easy.
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Social Media
Social media plays important part in B2B decision-making - Hootsuite report
October 2020
B2B decision makers see social media as a means to discover new products and services, with YouTube leading the social platform of choice.
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Customer experience
Personal touch goes a long way for B2B customers, study finds
April 2020
New research reveals that business to business customers expect personal service in an online chat, and this is a crucial element of customer experience.
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Marketing
Seismic bolsters APAC operations with raft of new executive appointments
December 2019
“Building a robust team of local talent on the ground enables us to better support organisations in achieving greater levels of business agility and customer engagement."
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Digital Marketing
Study finds many NZ business websites to be slow and self-obsessed
January 2019
A new study has found at least 80 percent of New Zealand business websites are slow, generic, and verging on being narcissistic.
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Cloud
Adobe completes US$4.75b Marketo buyout
November 2018
It's now time to make every business an 'experience business', Adobe says.
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Commerce Systems
Adobe's purchase of Marketo becomes talking point for marketing cloud integration
September 2018
Adobe is handing over US$4.75 billion (NZ$7.1 billion) to acquire B2B marketing cloud firm Marketo
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Marketing
How to market to B2B technology buyers
June 2018
Channel marketing teams need to find simpler ways for channel partners to implement marketing campaigns that better meet their buyer’s needs.
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Internet of Things
Avnet has a new look following "Reach Further" launch
April 2017
A brand is more important than a marketing campaign, it is an authentic expression of the character and values of the company.
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Account-based Marketing
Hot Trend for B2B Marketers: Account-Based Marketing
May 2016
Every salesperson wants good leads, and increasingly, B2B marketers are expected to not only provide those good leads but also help close deals.
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Marketing
Are you a robot? Software nightmares in online marketing
January 2011
The next time a site asks you "Are you a robot?” I am sure you will find it less irritating.
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Marketing
I'm forever blowing bubbles
August 2006
One time we used bubbles to attract delegates to our stand. It was a bit of light relief.