B2B Marketing stories
Exclusive: Filament drives MDF efficiencies for vendors and channel partners
Fri, 24th Mar 2023
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martech
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seo
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digital advertising
Filament's B2B-focused agency offering includes content marketing, search engine optimisation, digital advertising and website services.
Five ways leading B2B marketers are driving success in 2023
Tue, 28th Feb 2023
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b2b
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sales
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b2b marketing
Over the past two years, opportunities have emerged for marketers to learn and grow. What lessons can we glean from those who have been most successful?
Sana develops AI-driven recommendations for B2B buying
Fri, 14th Oct 2022
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martech
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commerce systems
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b2b marketing
Along with B2B web stores running on Sana Commerce Cloud, the company's personalised AI-driven recommendations will pull historic offline and online sales data.
FAQ: TechDay advertising specifications
Sun, 1st May 2022
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advertising
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techday
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b2b marketing
Here we run through TechDay advertising specs, including ad types, file types, dimensions, and more.
TechDay's bespoke story specifications: What you need to know
Sun, 1st May 2022
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techday
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b2b marketing
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faq
But before we can whip up a fantastic piece of content for you, we require a few things to make sure the process goes as smoothly as possible for you and for our editors.
Optimizely (Welcome) named Leader in Gartner Magic Quadrant
Thu, 24th Mar 2022
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cloud services
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b2b marketing
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gartner
Optimizely (Welcome) has announced that Gartner has named the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms.
Video: 10 Minute IT Jams - Who is Seismic?
Fri, 16th Apr 2021
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cx
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martech
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b2b
Seismic is a sales and marketing enablement SaaS platform that helps business leaders optimize the customer experience through content management, automation, analytics and guided selling.
B2B marketing: Solving the big five challenges
Mon, 1st Mar 2021
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martech
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digital marketing
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marketing
Let’s face it, as a B2B tech company, marketing probably isn’t easy.
Social media plays important part in B2B decision-making - Hootsuite report
Fri, 30th Oct 2020
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social media
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b2b
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b2b marketing
B2B decision makers see social media as a means to discover new products and services, with YouTube leading the social platform of choice.
Personal touch goes a long way for B2B customers, study finds
Tue, 21st Apr 2020
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crm
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cx
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martech
New research reveals that business to business customers expect personal service in an online chat, and this is a crucial element of customer experience.
Seismic bolsters APAC operations with raft of new executive appointments
Wed, 18th Dec 2019
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marketing
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recruitment
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b2b marketing
“Building a robust team of local talent on the ground enables us to better support organisations in achieving greater levels of business agility and customer engagement."
Study finds many NZ business websites to be slow and self-obsessed
Wed, 30th Jan 2019
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martech
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business
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startup
A new study has found at least 80 percent of New Zealand business websites are slow, generic, and verging on being narcissistic.
Adobe completes US$4.75b Marketo buyout
Thu, 1st Nov 2018
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martech
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creative technologies
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cdp
It's now time to make every business an 'experience business', Adobe says.
Adobe's purchase of Marketo becomes talking point for marketing cloud integration
Fri, 21st Sep 2018
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martech
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commerce systems
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creative technologies
Adobe is handing over US$4.75 billion (NZ$7.1 billion) to acquire B2B marketing cloud firm Marketo
How to market to B2B technology buyers
Wed, 20th Jun 2018
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marketing
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b2b marketing
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the channel institute
Channel marketing teams need to find simpler ways for channel partners to implement marketing campaigns that better meet their buyer’s needs.
Avnet has a new look following "Reach Further" launch
Thu, 6th Apr 2017
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iot
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b2b
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branding
A brand is more important than a marketing campaign, it is an authentic expression of the character and values of the company.
Hot Trend for B2B Marketers: Account-Based Marketing
Tue, 10th May 2016
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big data
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data analytics
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bi
Every salesperson wants good leads, and increasingly, B2B marketers are expected to not only provide those good leads but also help close deals.
Are you a robot? Software nightmares in online marketing
Sat, 1st Jan 2011
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seo
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marketing
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b2b marketing
The next time a site asks you "Are you a robot?” I am sure you will find it less irritating.
I'm forever blowing bubbles
Tue, 1st Aug 2006
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martech
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cdp
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marketing
One time we used bubbles to attract delegates to our stand. It was a bit of light relief.