Adtech (Advertising Technologies) stories - Page 9
.webp)
KnowBe4 appoints David Bochsler as VP of Sales for APAC
Wed, 3rd May 2023
#
data analytics
#
martech
#
partner programmes
KnowBe4, the world's largest security awareness training platform, has appointed David Bochsler as the new Vice President of sales for APAC.

Visual comms methods the most efficient, says Canva report
Mon, 24th Apr 2023
#
martech
#
digital marketing
#
branding
Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.

Secureworks has discovered malware in online advertising
Fri, 21st Apr 2023
#
endpoint protection
#
martech
#
advanced persistent threat protection
Secureworks has found that Bumblebee malware is being spread through malicious online advertising, such as Google ads.

Superloop’s first TV ad campaign targets big league telcos
Mon, 3rd Apr 2023
#
martech
#
branding
#
superloop
Superloop has launched a new brand campaign, Refresh Your Internet, marking its position as a genuine challenger brand in the Australian ISP market.
.webp)
Amazon Ads veteran Ed Dinichert joins TripleLift as CRO
Wed, 29th Mar 2023
#
martech
#
data privacy
#
amazon
TripleLift, a digital media platform, appoints Amazon Ads veteran, Ed Dinichert, as its new Chief Revenue Officer to enhance advertising across every platform.

The progressive evolution of the eCommerce experience
Tue, 7th Mar 2023
#
cx
#
martech
#
ecommerce
Shopping is not solely the purchase of a good but involves an attachment to the product, a secret weapon for the informed retailer armed with shoppable video.

New research finds Facebook lost ad market share in Q4 2022
Fri, 3rd Feb 2023
#
martech
#
ecommerce
#
social media
New research from digital intelligence platform Similarweb has found that Facebook lost ad market share in the fourth quarter of 2022.

Amplified Intelligence launches next-gen media planning aid
Fri, 27th Jan 2023
#
data analytics
#
martech
#
planning
The newest iteration of attentionPLAN product allows leveraging the largest global human attention dataset to increase media spend efficiency.

KYND appoints new Chairman of the Board, predecessor retires
Fri, 20th Jan 2023
#
data analytics
#
martech
#
partner programmes
KYND appoints Dave Moreau as Chairman of the Board, with over 30 years of experience in media services and tech sectors, to support its growth journey.

Two new appointments to Paessler’s Asia Pacific team
Thu, 19th Jan 2023
#
saas
#
digital transformation
#
martech
Paessler continues to grow in APAC with new hires Jim Lee, Business Development Manager, and Tommy Lok, Director of Technical Services.

Outdoor advertisers using smart technology to reach more customers
Tue, 13th Dec 2022
#
surveillance
#
martech
#
smart home
Technology that lets outdoor advertisers track people in the street is spreading, though the marketing industry says it is at pains not to invade privacy.

Amperity announces marketing and advertising support for AWS
Thu, 8th Dec 2022
#
data analytics
#
digital transformation
#
hyperscale
AWS empowers advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management.

Granulate announces support for AWS Advertising & Marketing
Tue, 6th Dec 2022
#
devops
#
hyperscale
#
public cloud
Granulate partners with AWS Advertising & Marketing to accelerate advertising and marketing transformation, simplifying processes for industry customers.

iion releases new adtech offering for the gaming space
Thu, 24th Nov 2022
#
gaming
#
martech
#
digital entertainment
Adtech company iion has recently debuted immersiion, a first-of-its-kind self-serve advertising platform that's purpose-built for the gaming ecosystem.

Forrester: Investment in CDPs continuing to increase
Mon, 21st Nov 2022
#
data analytics
#
martech
#
cdp
Marketers in APAC are navigating a brand new world when it comes to CDPs, according to new research from Forrester.

Gain more control over your ad experience on Google with My Ad Center
Thu, 27th Oct 2022
#
data analytics
#
martech
#
personalisation
Google is rolling out My Ad Center worldwide, allowing users to control the types of ads they see and block sensitive ads.
.webp)
Bonsey Jaden Group appoints Daniel Loo as Regional Executive Creative Director
Fri, 7th Oct 2022
#
martech
#
digital media
#
advertising technologies
The company has bolstered its leadership team across the Southeast Asian region with the appointment of Daniel Loo as Regional Executive Creative Director.
.webp)
TrippleLift appoints James Evans as Chief Privacy Officer & Vice President of Legal
Fri, 30th Sep 2022
#
martech
#
data privacy
#
yahoo
Adtech company TrippleLift has hired James Evans as Chief Privacy Officer and VP of Legal to oversee the company's privacy strategy on a global scale.

Bonsey Jaden Group appoints Marvin Duval as Head of Strategy
Fri, 23rd Sep 2022
#
martech
#
collaboration
#
leadership
Digital brand agency Bonsey Jaden appoints Marvin Duval as Head of Strategy to expand and bolster its leadership in the Asia-Pacific region.

Classiscam threat expands to target leading platforms in Singapore
Thu, 11th Aug 2022
#
fintech
#
martech
#
advanced persistent threat protection
Researchers at Group-IB have uncovered that Classiscam, a sophisticated scam-as-a-service operation, has expanded to Singapore.