Xilinx CEO outlines a new strategy for the company

Xilinx CEO Victor Peng unveiled his vision and strategy for the company.

Designed to deliver new growth, technology and direction for Xilinx, Peng's vision is to enable the "adaptable, intelligent world.

In this world, Xilinx moves beyond the FPGA to deliver a completely new category of highly flexible and adaptive processors and platforms that will allow for rapid innovation across a wide array of technologies, from the endpoint to the edge to the cloud.

Peng aims to put a new emphasis on data center acceleration.

Xilinx is ramping up its efforts with key data center customers, ecosystem partners and software application developers, to further enable innovation and deployments in compute acceleration, computational storage and network acceleration.

Data center is an area of rapid technology adoption where customers can quickly take advantage of the orders of magnitude performance and performance-per-watt improvement that Xilinx technology enables in applications like artificial intelligence (AI) inference, video and image processing, and genomics.

Peng says, "While FPGA and Zynq SoC technologies are still core to our business, Xilinx is not just an FPGA company anymore. 

"That is our heritage, but we have been building upon that foundation for years now: integrating full SoCs onto our programmable dies, developing 3D ICs, building out software development frameworks and creating partner ecosystems to deliver products that are completely unique to the industry.

"We are taking this innovation to the next level with the invention of the ACAP where we will deliver even more value to the data center and our core markets now, and into the future."

These core markets are areas where Xilinx has been a key technology influencer and has deep market traction.

They include: automotive; wireless infrastructure; wired communications; audio, video and broadcast; aerospace and defence; industrial, scientific and medical; test, measurement and emulation; and consumer technologies.

These core markets and customers remain central to Xilinx and the company will continue to enable innovation in these areas.

Xilinx develops highly flexible and adaptive processing platforms that enable rapid innovation across a variety of technologies, from the endpoint to the edge to the cloud.