Story image

Veeam ups subscription, cloud focus with new hybrid cloud platform

25 Aug 16

Veeam is making the move to a more subscription focused business model, announcing a new Availability Platform for the Hybrid Cloud in a move it says dramatically expands its market penetration.

The Veeam Availability Platform for the Hybrid Cloud will provide businesses and enterprises of all sizes with tools to ensure availability for virtual, physical and cloud-based workloads.

The backup and recovery specialist says the platform provides enterprise continuity with recovery service level objectives of less than 15 minutes for all applications and data, and DR orchestration; along with workload mobility and proactive monitoring, reporting, testing and documentation to ensure business and regulatory requirements are met.

Doug Hazelman, vice president of product strategy and chief evangelist, says the trend towards subscription, rather than perpetual licensing and cloud is driving the changes, with a cloud first strategy increasingly becoming a necessity for survival, rather than a strategy for competitive advantage.

“By 2019, most organisations around the world will need to complete the shift to a predominantly cloud-based IT environment, and this places a huge pressure on availability tools to deliver a constant experience across multiple environments,” Veeam says.

The Availability Platform includes a new Availability Console, a cloud-enabled platform for service providers and distributed enterprise environments.

Veeam Availability Orchestrator, announced several months ago, also forms part of the platform and requires Veeam Availability Suite.

The Orchestrator, which is available on subscription, per VM, enables enterprises to orchestrate specific parts of their environment.

“Customers may not want to orchestrate their entire environment, but just want to orchestrate a proportion of it,” Hazelman says

Also included in the platform are the agent technologies Agent for Microsoft Windows and Agent for Linux, available per workload.

“From a cloud perspective if [customers] already paying a subscription to run their workload in the cloud they shouldn’t have to pay a perpetual license to protect it,” Hazelman says.

Veeam Availability Suite and Veeam Cloud Connect round out the platform.

Hazelman says the company will be making a slow transition over the next 12 to 18 months to a more subscription-based model.

The company’s flagship Veeam Availability Suite, however, will continue to be available on a per socket, perpetual basis.

Around 100 new features and enhancements are due to be introduced with version 9.5 of the Availability Suite, which is expected to be generally available in October.

“But we will introduce subscription SKUs, if the customer wants to use opex instead of capex.

“With 200,000 customers we can’t force everyone to a whole new licensing model,” he says.

“The core business isn’t changing any time soon in terms of how our resellers or partners are going to position or even sell Veeam.”

Peter McKay, Veeam president and COO, says the offering ‘represents an inflection point’ for Veeam.

“Veeam Availability Platform dramatically expands our capabilities and market penetration.

“It marks a new era in how we address enterprise requirements for a comprehensive availability solution for virtual, physical and cloud-based workloads.”

Lenovo DCG moves Knight into A/NZ general manager role
Knight will now relocate to Sydney where he will be tasked with managing and growing the company’s data centre business across A/NZ.
The key to financial institutions’ path to digital dominance
By 2020, about 1.7 megabytes a second of new information will be created for every human being on the planet.
Is Supermicro innocent? 3rd party test finds no malicious hardware
One of the larger scandals within IT circles took place this year with Bloomberg firing shots at Supermicro - now Supermicro is firing back.
Record revenues from servers selling like hot cakes
The relentless demand for data has resulted in another robust quarter for the global server market with impressive growth.
Opinion: Critical data centre operations is just like F1
Schneider's David Gentry believes critical data centre operations share many parallels to a formula 1 race car team.
MulteFire announces industrial IoT network specification
The specification aims to deliver robust wireless network capabilities for Industrial IoT and enterprises.
Google Cloud, Palo Alto Networks extend partnership
Google Cloud and Palo Alto Networks have extended their partnership to include more security features and customer support for all major public clouds.
DigiCert conquers Google's distrust of Symantec certs
“This could have been an extremely disruptive event to online commerce," comments DigiCert CEO John Merrill.