DataCenterNews Asia logo
Specialist data center news for Asia
Partner content
Story image

The inescapable impact of 'data gravity' on every organisation

By Sara Barker
Mon 13 Sep 2021

When IT professional Dave McCrory first coined the phrase ‘data gravity’ in 2010, he used it to describe the relationship between applications and the ever-increasing amount of data - a bit like a planet pulling smaller things from space into its orbit purely because of its size.

Eleven years later, the concept of data gravity has, in turn, become such a force to be reckoned with that it now sums up the world’s entire relationship with technology and data.

Businesses in every country are now generating so much data that it is becoming difficult to actually use it. Digital Realty re-introduced the concept of data gravity last year when it published the 2020 Data Gravity Index (DGx). That report openly addressed a problem many fear to ask - what is data generation and collection actually costing businesses in the long term?

The pandemic has also prompted a shift in the way people work: online tools, services and collaboration have never been more important to keep businesses running during difficult periods. The workforce now generates more data than ever before, accelerating the impact of data gravity.

According to the Data Gravity Index outlook to 2024, businesses in Melbourne will see data gravity spike 175% compound annual growth rate (CAGR), while Sydney will reach 159% CAGR. Singapore may also achieve a 200% CAGR, while other APAC hubs will also see major growth: Hong Kong (177%), and Tokyo (155%) to name just two.

These kinds of data gravity spikes will cause latency and data portability issues, the likes of which are inescapable if organisations don't have a plan in place to deal with their growing data volumes.

There is a silver lining: Digital Realty's How to Mitigate The Effects of Data Gravity report provides these tips:

1. Plot where your data is and where it will be - this means planning ahead to ensure that capacity and latency issues are offset to ensure operational efficiency and to expand in new markets.

2. Replicate data across multiple data centers - data replication can help to solve latency and portability issues. To reduce unnecessary replication, it's important to figure out what data each territory needs to operate. For example, if your Australian territory only needs access to Australian data, there's no need to replicate data from your US territory.

3. Identify bottlenecks in your data center strategy - these bottlenecks could include poor data center location that increases latency issues, there could be sustainability conflicts if the data center does not meet standards. Even skills shortages can contribute to bottlenecks.

4. A connected data community approach - by connecting enterprise with cloud, connectivity and content providers, you can create an integrated data exchange that brings together core, edge and cloud through hybrid IT.

5. Utilise a hybrid cloud approach - A hybrid cloud structure could help to solve data gravity issues by splitting data between on-prem and the data center. This approach could also reduce latency and non-portability issues. However, it may not be best suited for remote working situations where staff need access to data from anywhere. 

Digital Realty will be discussing the future of hybrid IT and multicloud in an upcoming webinar on Wednesday, 6 October 10 am AEST. The webinar, Hybrid IT: Enabling the Future of Work and Globotics, will cover:

  • The future of work as emerging technologies such as Artificial Intelligence (AI), robotics, and hybrid IT are playing a key role in transforming the workplace and the people in it
  • Hybrid cloud trends in Australia and how it compares to the rest of the world
  • Putting in place the right cloud strategies to compete on a global scale

What: Hybrid IT: Enabling the Future of Work and Globotics
When: 6th October 2021, 10:00 am -11:00 am (AEST)

Register below.

Related stories
Top stories
Story image
Sustainability
Empyrion DC announces 40MW green data center in South Korea
Empyrion DC has announced it is developing a 40MW green data center in Gangnam, Seoul, South Korea (GDC).
Story image
Google Cloud
Google Cloud to open first cloud region in NZ - among others
Google Cloud has announced plans to bring three new cloud regions, one each in New Zealand, Malaysia and Thailand.
Story image
Data
Talend announces support for Amazon Redshift Serverless
Talend has announced its support for Amazon Redshift Serverless, with the company saying the integration reinforces its commitment and leadership in supporting businesses.
Story image
Storage
DCI Data Centers breaks ground on AKL02 center
DCI Data Centers has commenced construction on Auckland's largest data center.
Story image
Data center
Macquarie Asset Management acquires stake in ST Telemedias VIRTUS Data Centres
"We will further strengthen VIRTUS' focus on sustainability by backing investment in its technology and enhancing the lifecycle management of its equipment."
Story image
Partnership
NCS, FPT Software launch Strategic Delivery Centre in Vietnam
The new partnership is designed to support increasing demand for high quality digital services across the region.
Story image
Data Centre Maintenance / Management
Vertiv releases update to Smart InfraSight platform
Vertiv has unveiled an update to its Smart InfraSight data centre management platform, featuring improved intelligence and the ability to manage multiple IT devices.
Story image
Hybrid Cloud
ERP implementations biggest concern for customers - report
"Companies are setting a higher bar for their ERP providers to deliver on more than just the technology itself."
AWS Marketplace
Watch this webinar to gain building blocks for data mesh, and how AWS customers today are successfully enabling domain driven data.
Link image
Story image
SaaS
Iron Mountain InSight SaaS platform extends capabilities on AWS
Company deepens work with AWS, helps customers to accelerate their journey from physical to digital on a global scale.
Story image
Big Data
DataStax, Nanyang Polytechnic partner to grow big data management talent in Singapore
The collaboration will deliver technology, curricula and certifications in big data management to accelerate innovation and sustainability.
Story image
Schneider Electric
Schneider Electric University adds new courses to lineup
The new updates include fundamentals of power, cooling, racks and physical security, and guidance on how to optimise data centre designs.
Story image
Data center
Tokyo, Sydney and Seoul lead data center growth in APAC
Knight Frank’s latest report in partnership with DC Byte, which looks at centers in APAC, has found the region had an increase of 488 MW of new capacity in Q1, driven mainly by Tokyo, Sydney and Seoul.
Story image
Southern Cross Cable
Southern Cross Cable launches the SX NEXT cable to connect NZ to the world
The new Southern Cross NEXT fibre cable (SX NEXT) is set to connect Australasia to the US and further enhance connectivity between New Zealand, Australia, and the US.
Story image
Microsoft
Schneider Electric named Microsoft Energy & Sustainability Partner of the Year
"The award is a great recognition of the collaborative impact we are making together, to tackle climate change."
Story image
Migration
SNP unveils next generation of CrystalBridge software platform
Data is a key pillar of every customer-centric organisation, as it relies on agile decisions to become increasingly sustainable and intelligent.
Story image
Sustainability
SoftIron joins Sustainable Digital Infrastructure Alliance
SoftIron has joined the Sustainable Digital Infrastructure Alliance (SDIA), a platform designed to help the digital sector reduce its environmental impact.
Story image
Infrastructure
Global investment in data centers more than doubled in 2021
DLA Piper's latest global survey finds the total investment in data center infrastructure worldwide rose from USD $24.4 billion in 2020 to USD $53.8 billion in 2021.
Story image
Data center
Schneider Electric launches education platform to address data center talent shortage
Schneider Electric has announced a series of updates to its vendor-agnostic and CPD-accredited digital education platform.
Story image
Cybersecurity
Zscaler launches co-located data centres in Canberra and Auckland
The investment will offer public and private sector enterprises greater resilience in support of their zero trust cybersecurity posture.
Story image
Infrastructure
Oracle Cloud Infrastructure expands distributed cloud services
“Distributed cloud is the next evolution of cloud computing, and provides customers with more flexibility and control in how they deploy cloud resources."
Story image
Quinbrook Infrastructure Partners
Quinbrook launches $2.5 billion ‘Supernode’ 800MW data storage project
Quinbrook says the new Supernode will be one of the largest permit-approved data storage campus projects in the Southern Hemisphere.
Story image
Migration
New Relic launches Agentless Monitoring for SAP Solutions
The company says the solution empowers IT teams to better support business operations by harnessing existing SAP data sources to access all necessary telemetry data.
AWS Marketplace
Learn how security orchestration, automation, and response (SOAR) enhances your security strategy.
Link image
Story image
Amazon Web Services / AWS
Qualtrics goes live on AWS Cloud Infrastructure in Japan
Organisations across Japan will now be able to access the Qualtrics XM/OS platform locally via data centre in the AWS Asia Pacific (Tokyo) region.
Story image
Hybrid Cloud
HPE GreenLake advances hybrid cloud experience with new services
"The innovations unveiled today further build on our vision to provide the market with an unmatched platform to spur innovation and drive transformation.”
Story image
Microsoft
Cloudian’s HyperStore validated to work with Microsoft Azure
Cloudian’s HyperStore object storage is now validated to work with Microsoft Azure Stack HCI, a joint offering that will give customers public cloud benefits within their own data centres.
Story image
Data center
Keppel deepens inroads into China’s data centre market
This latest development marks Keppel’s sixth project since entering mainland China’s data centre market in 2020. 
Story image
Amazon Web Services / AWS
Sapporo City selects Nutanix Cloud Clusters on AWS
The city first used a hyper-converged infrastructure (HCI) solution from Nutanix to modernize and improve the efficiency of its on-premise datacenter.
Story image
Public Cloud
Public cloud services revenues top $400 billion in 2021
"For the next several years, leading cloud providers will play a critical role in helping enterprises navigate the current storms of disruption."
Story image
Energy
Sustainability huge factor for APAC data centre managers
A new report reveals that 85% of data centre managers in APAC believe that sustainability will significantly impact operations and decision making.
Story image
Cybersecurity
Cloudflare expands A/NZ footprint with four new data centres
New data centres in Adelaide, Canberra, Hobart, and Christchurch will bring faster, more reliable, and more secure internet to A/NZ.
Story image
Digital Realty
Digital Realty joins forces with CypressTel to deliver enhanced interconnectivity
The collaboration expands access across the Greater China region with Digital Realty's PlatformDIGITAL and CypressTel's hybrid WAN capabilities.
Story image
Sustainability
Kohler Power Systems diesel generators now more sustainable
Kohler Power Systems has announced its diesel generators are compatible with Hydrotreated Vegetable Oil (HVO), a major breakthrough in the usage of alternative fuels in backup power.
Story image
Development
Intel Labs unveils integrated photonics research advancement
"This new research demonstrates that its possible to achieve well-matched output power with uniform and densely spaced wavelengths."
Story image
Artificial Intelligence
Vectra AI named as AWS security competency partner
Threat detection and response company Vectra AI has announced that it has become an Amazon Web Services Security Competency Partner.
AWS Marketplace
Whitepaper: A practical guide for mitigating risk in today’s modern applications
Link image
Story image
Cloud
Cloudflare outage in 19 data centers worldwide due to own error
Cloudflare says its outage for 19 of its data centers yesterday was because of a change in a long-running project to increase resilience in its busiest locations.
Story image
Sustainability
ST Engineering launches cooling system for greener data centers
ST Engineering says its Airbitat DC Cooling System cools down data centers and achieves annual net energy savings of more than 20% over conventional chiller systems alone. 
Story image
Macquarie Data Centres
Macquarie deal to pioneer CO2-cutting data centre tech in Australia
Macquarie Data Centres has signed a multi-year deal with ResetData, an Australian first provider using Submer data centre technology.