DataCenterNews Asia Pacific logo
Specialist data center news for Asia Pacific
Story image

The road to an all-flash data centre: Exclusive interview with HPE's product manager

FYI, this story is more than a year old

Paul Reilly, the product manager, Storage, for Hewlett Packard Enterprise, discusses the shifting data center landscape, HPE's latest storage announcements, and flash storage data protection. 

In the announcement, you spoke about how the nature of the data center is changing as flash continues to permeate. And, also, there was a reference to a predication that states that within five years 51% of customers will have an All-Flash data center. Can you add some context to this – from your experience, how has the market for you shifted over the last couple of years? How specifically has your buyer shifted over these years, their expectations, perceptions and needs?

The Australian market has shifted far more quickly over the last three years, with enterprise customers having more of a ‘flash first' mindset. We are now in the third wave of the all-flash transition. The first wave was driven by performance enhancements - adding SSDs to arrays to support workloads.

The second wave was driven by economics - investing in larger SSDs and reducing data to drive cost to HDD levels. And now data growth and app development in the data center are expanding exponentially and putting pressure on IT to consolidate more data on less infrastructure.

Buyers have shifted from focusing on foundation technologies, like what type of flash is used, to what data services are available. This is a maturing of the buyer mindset as they realise all-flash is more than just ‘go fast storage'.

It needs to support their applications; it needs to be simple to operate; it needs to mitigate risks; and it needs to provide investment protection to the next generation flash technologies on the horizon.

Can you comment on how the data center customer and flash storage market for HPE changes from ANZ to Asia (Japan, China, India)? Or, are there any specific trends in the APAC market that contrast the United States?

Generally, Australia is faster to understand and deploy newer technologies than the rest of Asia. Our customers in Australia understand this and are in the process of making a transformational journey by picking the right mix of solutions to meet their needs.

What gives this portfolio the competitive edge in the APAC market?

HPE is looking at storage differently than our competitors are. In every relationship, HPE aims to help our customers go beyond the box and facilitate the transition to Hybrid IT.

We aim to achieve the right mix of on-premises and off-premises access, control and data mobility so that our customers can focus in on:

  • Accelerating established and emerging apps
  • Seamlessly scaling and automating operations for composability
  • Mitigating risk with data integrity, app availability and protection
  • And optimising their investments with architecturally and financially flexible models

We just introduced a comprehensive flash portfolio update with new products and data protection solutions designed to help our customers continue their journey to an all - flash data center.

These updates will help them optimise apps and ops with the broadest and smartest flash portfolio in the industry and help manage risk and resilience from core to cloud with efficient data protection built for flash storage.

The ability to offer and propose the right tool for the given problem and different buying personas is absolutely unique to the HPE storage portfolio.

Customers have access to a broad portfolio from one vendor to help solve their compute and networking requirements. In short, we're helping our customers identify the right flash platform at the right economics with the right level of protection to best meet the needs of each customer's organisation.

To address these demands, HPE is updating its overall flash portfolio including the addition of cloud-ready Nimble Storage flash arrays powered by predictive analytics for a new-style approach to storage support and monitoring.

Is the portfolio available in all major countries throughout APAC?

Yes, the portfolio is available in all major countries across Asia Pacific.

You spoke about data protection…what's the biggest risk associated with flash storage?

HPE's storage announcement places a greater focus on data protection and resiliency solutions. With the scale and speed of flash storage becoming pervasive it's critical that customers re-think data protection to avoid risk and eliminate bottlenecks.

Our flash optimised data protection solutions (StoreOnce with HPE Recovery Manager Central) have been designed to minimise any business disruption from events which could impact the flash storage system.

Customers can automatically transition data off-premises while assuring rapid and flexible disaster recovery. This ensures they have a more capable protection and resiliency solution that is matched to today's business expectations.

Could you comment on channel – what's the current situation regarding distributors?

We're very pleased that the majority of HPE channel partners and distributors are focusing on end-to-end solutions for our customers. It's very important that our partner community has access to the full HPE product portfolio, including enhancements from various global acquisitions and mergers.

For example, the addition of new capabilities, including Nimble Storage and SimpliVity, will help us empower partners and customers with a full range of superior flash storage solutions, and deliver the industry's only ‘built-for-enterprise” hyperconverged offering.

We're looking forward to working with the channel to identify the right mix of on-premise and off-premise access, control and data mobility for customers in Australia.

Related stories
Top stories
Story image
Network Management
Data is growing at breakneck speed, but are we optimising its value?
Data lies at the heart of digital transformation, as every digital touchpoint translates to a data point. In this digital-first world, data is being created everywhere today – at breakneck speeds.
Story image
Data Protection
Cloudflare brings Data Localisation Suite to more APAC businesses
This allows any business in these countries to service their data locally while benefiting from the speed, security, and scalability of Cloudflare’s global network.
Story image
Data Centre Cooling
The world is heating up, but data centres should keep their cool
With the world heating up, the challenge of keeping data centres cool becomes more complex, expensive and power intensive.
Story image
Artificial Intelligence
ASUS Servers announce AI developments at NVIDIA GTC
The Taiwanese multinational now offers NVIDIA-certified servers with H100 Tensor Core GPU and AI enterprise software suite.
Story image
Sustainable IT
Equinix partners NUS to use hydrogen tech in data centres
The partners will develop hydrogen fuel technologies for green data centres in tropical climates, and for use in Equinix’s global network.
Story image
IT Automation
Juniper Networks announces expansion of Apstra Software with Apstra Freeform
The newly announced Apstra Freeform technology will give customers the ability to manage and automate operations for data centers regardless of the architecture.
Story image
Honeywell launches Data Center Suite for business outcomes
Honeywell has launched its Data Center Suite, a portfolio of outcome-based software offerings to help data centre managers and owners.
Story image
SoftIron announces its newest flagship offering, HyperCloud
SoftIron has announced HyperCloud, the world's first full turnkey, completely integrated and supported Intelligent Cloud Fabric and the company's newest flagship offering.
AWS Marketplace
Whitepaper: A practical guide for mitigating risk in today’s modern applications
Link image
Story image
VMware extends collaboration with Microsoft for enterprise workloads in Azure
Mutual customers will have the choice to purchase Azure VMware Solution through the VMware Cloud Universal program.
Story image
Data Protection
iseek secures Queensland Government data centre contract
iseek secures the Queensland Government's core network data centre as-a-service contract after a competitive procurement process undertaken by the CITEC.
Story image
Sustainable IT
Empyrion DC announces 40MW green data center in South Korea
Empyrion DC has announced it is developing a 40MW green data center in Gangnam, Seoul, South Korea (GDC).
Story image
Sustainable IT
New report calls for tighter guidelines on data centre sustainability
A new Cushman & Wakefield report is calling for water consumption and carbon emissions to be measured in addition to power usage.
Story image
DCI Data Centers breaks ground on AKL02 center
DCI Data Centers has commenced construction on Auckland's largest data center.
Story image
Equinix invests $23m to expand ME2 data centre in Melbourne
Equinix has completed the second phase expansion of its ME2 International Business Exchange data centre, located in Port Melbourne.
Story image
Google Cloud Platform
Google Cloud to open first cloud region in NZ - among others
Google Cloud has announced plans to bring three new cloud regions, one each in New Zealand, Malaysia and Thailand.
Story image
Talend announces support for Amazon Redshift Serverless
Talend has announced its support for Amazon Redshift Serverless, with the company saying the integration reinforces its commitment and leadership in supporting businesses.
Story image
SnapLogic named Visionary in two Magic Quadrant categories
SnapLogic has announced that it is the only iPaaS (Integrated Platform as a Service) vendor to be named a Visionary in two Magic Quadrant categories.
Story image
Seagate announces next gen advanced storage arrays
The new Exos X systems feature up to twice the performance of the previous generation and enhanced enterprise-class durability, the company states.
Story image
InterSystems releases updates to its IRIS data platform
Provider of next-generation solutions InterSystems has announced a series of new releases to its award-winning InterSystems IRIS data platform.
Story image
Optical Networking
NEC predicts AON as a next-generation infrastructure
NEC's open optical transmission devices support multi-vendor configurations, allowing customers to procure and combine equipment from multiple vendors.
Story image
VMware advances multi-cloud management with VMware Aria
Managing apps and infrastructure in a multi-cloud, especially public cloud, and multi-technology environment is complex.
Story image
Growth in hyperscale data centres to increase shortage of IT workers
New Zealand's tech worker capacity is set to come under increasing pressure as the number of hyperscale data centres grows.
Story image
ManageEngine unveils SaaS availability of Analytics Plus
ManageEngine's Analytics Plus is now available as a software as a service (SaaS) offering, enabling users to set up a completely functional and integrated analytics platform anywhere in under a minute.
Story image
Data Centre Maintenance / Management
Schneider Electric backs new Leading Edge data centre in Australia
As a result of the new project, regional Australian businesses and communities will likely have greater access to distributed cloud networks.
Story image
NCS, FPT Software launch Strategic Delivery Centre in Vietnam
The new partnership is designed to support increasing demand for high quality digital services across the region.
Story image
Cloudera launches all-in-one data lakehouse cloud service
CDP One makes it faster, easier and less risky for businesses to move to the cloud and migrate existing workloads to a modern data architecture.
Story image
Worldwide 5G mobile data traffic exploding - report
"With 5G, there is a wider range of deployment scenarios, forcing vendors to provide comprehensive solutions to support every need."
Story image
Machine learning
Oracle announces MySQL HeatWave for Amazon Web Services
MySQL HeatWave is a service that combines OLTP, analytics, machine learning, and machine learning-based automation. 
Story image
Zetaris is changing the way we think about data virtualisation
Zetaris was launched on the Microsoft Marketplace and Ingram Micro Cloud Marketplace in Australia in 2020 and has since expanded into nine global markets.
Story image
Fortinet unveils compact firewall for hyperscale data centres, 5G networks
"Fortinet’s dedication to pushing the boundaries of what is possible in security performance has yielded the most powerful compact firewall yet."
Story image
Data center
Macquarie Asset Management acquires stake in ST Telemedias VIRTUS Data Centres
"We will further strengthen VIRTUS' focus on sustainability by backing investment in its technology and enhancing the lifecycle management of its equipment."
Aws Marketplace
Learn how to implement a backup and recovery plan for a new generation of Kubernetes-based modern applications
Link image
Story image
Stellar financial result after major strategic moves by Superloop
We get a glimpse under the hood at the financial results from 2022 for the connectivity giant Superloop.
Story image
Data analytics
Srisawan Hospital to enhance patient experience with InterSystems TrakCare
The new Srisawan Hospital in Bangkok has chosen InterSystems TrakCare to help create enhanced patient experiences and promote further digital engagement.
Story image
Digital Transformation
NTT launches its Cyberjaya 6 data center in Malaysia
NTT expands its hyperscaler footprint in Malaysia with its sixth data center facility, supporting the growing digital economy.
Story image
Digital Transformation
Nanyang Technological University Singapore builds digital brand presence
Leveraging the customisation features of Sitefinity DX, non-technical users could upload content and create design pages and boost work productivity. 
Story image
Network Infrastructure
Vertiv launches solutions to better manage edge computing
Vertiv has introduced new power and cooling solutions for the edge of the network, including the addition of lithium-ion models to a leading on-line UPS family.
Story image
Edge Computing
NTT launches Edge-as-a-Service to accelerate automation
"Minimum latency, maximum processing power, and global coverage are exactly what enterprises need to accelerate their digital transformation journeys.”
Story image
DCI plans to build new cloud edge data centre in Canberra
DCI is one of the first to commit to the Precinct which has a focus on defence, space, cybersecurity and high-tech manufacturing sectors.
Story image
Software Defined Wide Area Network
Axiata, Versa Networks partner for enterprise SASE in Asia
Axiata has partnered with Versa Networks to deliver Secure Access Service Edge (SASE) technology to rapidly digitalising Asian enterprises.
Story image
Data center
Australia’s data centre pioneer still leading after 22 years
We look at the fascinating success of Macquarie data centre's over its 22 year life span and how they continue to innovate in a highly contested sector.