Rackspace and AWS extend relationship to reach more customers

Rackspace Technology has extended its relationship with Amazon Web Services (AWS) to better drive customer value and innovation for businesses.

Under the Strategic Collaboration Agreement (SCA) with AWS, Rackspace Technology is set on helping customers realise greater value from AWS cloud services.

The companies have collaborated to expand offerings globally as part of the Rackspace Technology service block catalogue.

The modular offerings allow customers to tap into Rackspace Technology's managed services expertise to meet their specific needs, including cloud strategy, migration, cost governance, complex cloud operations, and security support.

AWS and Rackspace Technology also have established dedicated teams across both companies to support customers with AWS-specific strategy, cloud-native development, containers, application modernisation, and workload management.

Rackspace Technology has demonstrated its technical proficiency and commitment to customer success by achieving AWS Machine learning Competency and AWS SaaS Competency status.

This brings the total number of Rackspace Technology's AWS Competency designations to fourteen, elevating the company's ability to provide expertise across the full spectrum of cloud services on AWS.

Rackspace Technology chief solutions officer Matt Stoyka says, "By strengthening our relationship with AWS, our preferred cloud provider, it makes it easier for our customers to accelerate the value they realise from the cloud.

"AWS continues to innovate its cloud solutions and we are pleased to enter into a Strategic Collaboration Agreement to bring these solutions to our collective customers.

Amazon Web Services head of worldwide channel and alliances Doug Yeum says, "I'm delighted about the expansion of our relationship with Rackspace Technology.

"Rackspace Technology has demonstrated a strong commitment to customers, and we look forward to continuing to work with them to bring innovative solutions to market.

The latest announcement from the company positions AWS as a Rackspace Technology preferred cloud provider and extends the reach of AWS services to several new regions, including Dubai, Malaysia, India, and New Zealand.

This allows more customers around the world to benefit from the company's Fanatical Experience, according to the company.

Broadly speaking, Rackspace Technology states this move is in light of recognising that customers are looking to accelerate their journey to the cloud.

As a result, the company is focused on helping customers realise the power of the cloud, faster by delivering end to end services including advisory, design, migration, management and optimisation across applications, data and security.

The company specialises in advising customers based on their business challenges, designing solutions that scale, building and managing those solutions, and optimising returns into the future.