DataCenterNews Asia logo
Specialist data center news for Asia
Story image

Pure Storage launches enterprise all-NVMe flash array

By Julia Gabel
Wed 12 Apr 2017
FYI, this story is more than a year old

Pure Storage, an all-flash platform provider, has launched the FlashArray//X. The platform is built on FlashArray architecture and, with new Purity DirectFlash software and NVMe DirectFlash Modules, aims to enable global flash management.

According to Pure Storage, in a world where data continues to grow at a breakneck pace and analysts forecast that by 2025 humans will generate 180 zettabytes of data annually, modern organisations are faced with challenges and opportunities.

These challenges are: how to store unprecedented volumes of data, and subsequently, how to gain value from that data to drive informed business decisions.

And these challenges are what motivated the launch of the FlashArray//X. 

Matt Kixmoeller, VP of Product, Pure Storage, says that cloud-era web scale applications and a massively increased focus on data analytics across nearly every industry demands a new generation of all-flash storage, designed to power tomorrow’s innovation.

He says, “today, infrastructure underpins the number one priority we hear from our customers – The need to put their organisational data to work.”

Mike Sakalas, regional vice president of Pure Storage, Australia and New Zealand introduces the FlashArray//X as a solution that will enable organisations to access their data quicker as well as reduce latency by up to 50%, increase write bandwidth and increase performance density. 

"Local businesses are building mountains of data, from their customers and day-to-day operations, both in the cloud and on servers closer to home."

"They've told us they want to move to the next step — actually mining insights from their data to transform their business,” says Sakalas.

"To do that, organisations need to access their data quickly, and in new ways. We built FlashArray//X to help them do just that. It's a crucial component of our innovation roadmap in making all-flash enterprise-class storage based on NVMe technology available to ANZ enterprises,” Sakalas continues.

Features of the FlashArray//X include: DirectFlash Software, DirectFlash Modules and //X70 controllers.

DirectFlash Software is a module within the Purity Operating Environment that implements global flash management (garbage collection, allocation, I/O optimisation, error correction) at the system level that would otherwise typically run inside each SSD.

DirectFlash Modules work with the DirectFlash Software to enable direct software-to-raw flash communication. DirectFlash Modules make 100% of the flash within a module accessible to the FlashArray.

The //X70 controllers enable NVMe communication within the FlashArray’s existing midplane and chassis.

“The increasing importance of cloud-based computing to enterprises of all sizes is driving evolution in enterprise storage as the industry enters the cloud era,” says Eric Burgener, research director, Storage, at IDC.

“To handle the performance and scale requirements in this new era, the flash-optimised array architectures of the past will need to give way to flash-driven architectures that retain none of the limitations of the prior SCSI era.”

Burgener concludes, “the All-Flash Arrays of the future will be based around much higher performance, much more efficient NVMe technology, will emphasise software-driven designs, and provide the multi-tenant management framework to handle dense workload consolidation at cloud scale."

Pure Storage announced the launch of FlashArray//X today.

Related stories
Top stories
Story image
Employment
Tech job moves - Forcepoint, Malwarebytes, SolarWinds & VMware
We round up all job appointments from May 13-20, 2022, in one place to keep you updated with the latest from across the tech industries.
Story image
Sustainability
Intel unveils new investments for data center sustainability
Intel has announced two new investments, continuing its efforts to create more sustainable data center technology.
Story image
Digital Transformation
The Huawei APAC conference kicks off with digital transformation
More than 1500 people from across APAC have gathered for the Huawei APAC Digital Innovation Congress to explore the future of digital innovation.
Story image
Sustainability
Legrand unveils Nexpand, a data center cabinet platform
Legrand has unveiled a new data center cabinet platform, Nexpand, to offer the necessary scalability and future-proof architecture for digital transformation.
Story image
Data Center
Digital Edge to build South Korea's largest commercial data center
The project will be the largest commercial data center project in South Korea with total IT power of 120MW and a capital investment of more than KWR$1 trillion.
Story image
Storage
Energy storage demand momentum continues, says BYD
BYD has announced an expansion of its production capacities and will deliver 250,000 units of its energy storage system, BYD Battery-Box Premium.
Story image
APAC
Odaseva expands in APAC and UK with more security features
Odaseva, a data platform for Salesforce, is establishing new headquarters in London as well as a new data center in India.
Story image
Sustainability
NTT launches IoT Services for Sustainability offering
"We know what actions are needed to build a more sustainable future and have a robust suite of technologies available to help deliver this impact."
Story image
Databricks
Databricks grows in APAC market, expands into Korea
Databricks officially launches a local office in Seoul, Korea, building on existing partnerships with Cloocus, Megazone and the Weverse Company
Story image
Research
New strategies for cloud-native attacks - Aqua Security
New research from Aqua Security reveals attackers are using more sophisticated techniques to target cloud-native environments.
Story image
Microsoft
Microsoft unveils adaptive accessories for disability access
Microsoft is introducing an expansive Inclusive Tech Lab to give people with disabilities greater access to technology through new software features and adaptive accessories.
Story image
Power / Energy
DigitalBridge makes $30 million equity investment in LEDC
Leading Edge Data Centres (LEDC) has announced it has secured an AUD$30 million equity investment in its regional edge network from an affiliate of DigitalBridge Group, DigitalBridge.
Story image
Sustainability
AirTrunk boosts Japan presence with West Tokyo data center
AirTrunk is planning to build TOK2, a new hyperscale data center in Japan which will strengthen the company’s presence in the country.
Story image
BitTitan
Why tenant consolidation is critical to cloud success
Consolidating tenants can improve cost management, security and engagement after a flurry of reactive activity following the widespread shift to remote operations.
Story image
Digital Transformation
Multiplex, NEXTDC making strong progress on S3 data centre
Multiplex has made a significant achievement on Stage 1 of NEXTDC’s S3 data centre, ‘topping out’ the structure in the Artarmon on Sydney’s lower North Shore.
Exabeam
Find out how a behavioural analytics-driven approach can transform security operations with the new Exabeam commissioned Forrester study.
Link image
Story image
Cybersecurity
The 'A-B-C' of effective application security
Software applications have been a key tool for businesses for decades, but the way they are designed and operated has changed during the past few years.
Story image
Talend
Talend introduces new data health solutions for businesses
Talend has announced its latest version of Talend Data Fabric, with the release of Talend Trust Score enabling data teams to establish a foundation for data health.
Story image
Data Center
CBRE finds record levels of investment in APAC data centers
CBRE's new report finds direct investment in the sector more than doubled in 2021, surpassing investment volumes for the past four years combined
Story image
Surveillance
Genetec launches new enclosure management system for data centers
Genetec has released a new enclosure management solution that will give data centers the ability to secure, monitor and manage access to racks and cabinets remotely.
Story image
Cable
New high-performance cable in the works for Asia
A new high-performance submarine cable is being built to enhance connectivity between Hong Kong, China and Southeast Asia.
Story image
Sustainability
Daikin and SP Group to build new energy efficient district cooling system
The project, set to be complete by 2025, will create a system with a cooling capacity of up to 36,000 refrigerant tonnes (RT). 
Story image
Data Center
Preventing downtime costs and damage with Distributed Infrastructure Management
Distributed Infrastructure Management (DIM) can often be a lifeline for many enterprises that work with highly critical ICT infrastructure and power sources.
Story image
Data Center
Tier III Ready Datacenter solutions shortlisted for major awards
"These designs will accelerate data center clients' own Tier III certification, reduce the cost, and fast-track their time to market."
Story image
Data Center
Sime Darby Berhad to use Equinix APAC data centers
Equinix has expanded its digital infrastructure services, including its International Business Exchange data centers, to Sime Darby Berhad
Story image
Telstra
Telstra expands business offerings in the Philippines
The expansion aims to offer more choice for customers and enhance connectivity into the Philippines, and within the country.
Story image
Tech Data
Tech Data to use Pluribus Networks’ cloud solutions in APAC
Tech Data says using Pluribus Networks' Unified Cloud Fabric solution will be a "game-changer" for its data center infrastructure customers and partners.
Story image
Sustainability
AyalaLand and FLOW partner for data center development
AyalaLand Logistics Holdings Corp (ALLHC) and FLOW Digital Infrastructure have entered into a framework agreement to bolster the development of carrier-neutral data centers in the Philippines.
Story image
Sustainability
YTL unveils development of solar-powered data center campus
YTL Power (YTL) has announced the development of a 500MW data center campus in Johor, the first data center park in Malaysia to be powered by solar energy.
Story image
Disaster Recovery
Kacific launches emergency connectivity offering, CommsBox
Kacific has announced the release of a new emergency connectivity offering designed to rapidly provide broadband service in emergency or disaster zones.
Story image
Data Center
Equinix enters Africa, closing US$320 million acquisition of MainOne
The completion of the acquisition augments Equinix's long-term strategy to become a leading African carrier-neutral digital infrastructure company.
Story image
Digital Transformation
EdgeConneX enters Indonesia, plans for data center campus
EdgeConnex has announced it is expanding its presence in Asia with the acquisition of GTN Data Center in Indonesia.
Story image
Hyperscale
SpaceDC partners with Aofei for data center sales in Asia
SpaceDC has partnered with Aofei Data International to sell Aofei's data centers, CDN and SDN in China.
Story image
Sustainability
ABB unlocks sustainable energy upgrades for data centers
ABB says its new microgrid solutions will get data centers ready for the green revolution and use their own energy sources with a reduced carbon footprint.
Story image
Sustainability
RDA and MVGX partner for sustainable data center development
Red Dot Analytics (RDA) and MetaVerse Green Exchange (MVGX) have entered a strategic partnership to make Singapore's data center development and operations more sustainable.
Story image
Cybersecurity
A10 Networks finds over 15 million DDoS weapons in 2021
A10 Networks notes that in the 2H 2021 reporting period, its security research team tracked more than 15.4 million Distributed Denial-of-Service (DDoS) weapons.
Story image
SaaS
Cisco reveals new tech, intends to prevent network issues
Cisco has revealed new technology intended to mitigate costly disruptions by aiding IT teams in learning, predicting and planning.
Story image
Microsoft
SAS Viya on Microsoft Azure to deliver 204% return - study
The Forrester Total Economic Impact study finds SAS Viya on Microsoft Azure brings a 204% return on investment over three years.
Story image
Power / Energy
Keysight Technologies introduces new next-gen DPT solution
Keysight Technologies has announced its new next-generation Double-Pulse Tester (DPT) with the PD1550A Advanced Dynamic Power Device Analyser.
Story image
Colocation
Digital Edge chooses Nortek’s StatePoint for new data center
Digital Edge will use Nortek's StatePoint liquid cooling technology in its new data center, the first commercial colocation operator in Asia to do so.
Softiron
For every 10PB of storage run on HyperDrive vs. comparable alternatives, an estimated 6,656 tonnes of CO₂ are saved by reduced energy consumption alone over its lifespan. That’s the equivalent of taking nearly 1,500 cars off the road for a year.
Link image
Story image
Sustainability
Siemens showcases new automated solutions for data centers
Siemens has implemented new automated solutions and AI in the Baltic region's largest data center, providing insight into the future of data center management.
Story image
SD-WAN
Orange moves Siemens AG’s entire operations to a SD-WAN
Orange Business Services has migrated Siemens AG's entire global operations, 1168 sites across 94 countries, to a SD-WAN
Story image
Sisense
Data and analytics could be key to higher selling prices in APAC
Sisense's latest report has found that almost half of data professionals in APAC think customised data and analytics can create better selling prices for their products.