IGEL appoints new sales VP for Northern Europe

​IGEL has announced the appointment of Andrew Gee as VP sales for Northern Europe, responsible for managing the UK, Ireland, Benelux, Holland and all Nordic countries.

Gee will have a number of responsibilities including driving sales and meeting growth targets for the region, engaging with enterprise customers, developing and managing IGEL's distributors and channel partners, creating consistent marketing programs, in addition to enhancing relationships with key virtualisation and desktop as a service partners like Amazon Web Services, Citrix, Google, Microsoft, and VMware.

IGEL chief sales officer Simon Richards says there is much excitement within the company as they bring to market innovative software defined endpoint solutions.

"Gone are the days of just speeds and feeds with hardware. Budget constrained customers want the ability to sweat IT assets longer irrespective of the manufacturer and then securely manage their desktop estates day to day," says Richards.

"We offer a range of products to do this and Andy joining us now is crucial - with his depth and breadth of sales and management experience - as we communicate this and grow our market presence."

Gee has more than 20 years of experience in the IT industry particularly within client and desktop VDI solutions. His previous role was with PC over IP protocol technology vendor Teradici as director for EMEA, and before that as European business development director at Samsung working on defining their cloud strategy in a consultancy role.

This is in addition to setting up Neoware's Northern European operation in 2000 where it grew from seventh to secnond in terms of client market share prior to HP's acquisition of the company in 2007.

Regarding this new appointment, Gee is looking forward to what lies ahead.

"The opportunity for IGEL is timely as interest in cloud-based desktop computing and DaaS – the pay as you consume subscription model – is gaining traction," says Gee.

"IGEL has been genuinely disruptive in recognising that endpoint management is really all about how software can be used to do this which is totally aligned with how the market is evolving. With 10 countries, a geographically dispersed sales team, it will be a challenge but I'm very much looking forward to putting my stamp on the business and bringing some scale to it."