Story image

Vertiv A/NZ: New name, new brand and newfound focus

11 Apr 2017

Emerson Network Power is a name of the past – now, it’s Vertiv. But this has been the case for a while. Today, the company announced it's newest update - Vertiv has officially launched under its new branding in Australia and New Zealand.

The new name and branding has bought a newfound speed, focus and flexibility for Vertiv as a standalone company.

The name might be new, but the company remains the same partner for the operators in data centers, communication networks and commercial and industrial facilities. 

Vertiv in Australia and New Zealand will build on the broad portfolio of product and service offerings for power, thermal and IT management capabilities it previously offered

The launch follows the global campaign to rebrand Vertiv as a standalone company, after the completion of the sale to Platinum Equity.

Commenting on the rebrand, Anand Sanghi, president, Asia, Vertiv, says “We have a rich and proud history here in the region and now with the launch of Vertiv, we look forward to serving our customers with greater agility and focus.”

“Our deep understanding of data centres, communication networks, and industrial and commercial facilities coupled with our innovative products, solutions and service network sets us apart as Vertiv,” Sanghi adds.

According to Robert Linsdell, managing director of Vertiv in Australia and New Zealand, the company will continue to focus on opportunities in the data centre/collocation, banking, government and manufacturing industries.

Linsdell says, “what sets us apart is we are not just into the business of data centres. Vertiv has deep expertise and a breadth of solutions for industrial facilities and telecommunication networks as well.”

Going forward, Vertiv will also focus on opportunities in edge computing.

“We are now seeing the growing criticality of edge of network applications across diverse industries, from banking to healthcare and even in government facilities,” comments Linsdell.

“The ‘edge’ requires organisations to rethink their overall approach when it comes to managing their infrastructure and we are in a unique position to provide our customers the infrastructure they require.”

“With our micro data centres and turnkey data centres built with intelligent monitoring capabilities, we are well-positioned to support our customers in this growing market.”

Silicon Valley to lose its tech centre crown to global cities
A new survey of tech industry leaders found the majority believe it is likely the Valley will be usurped within four years by other cities around the world.
Hybrid cloud set to mitigate vendor lock-in within Thailand
IDC has released its top 10 predictions for Thailand's IT industry through to 2022.
French cloud giant sets up shop in two APAC data centres
OVH Infrastructure has expanded its public cloud services in the Asia Pacific (APAC) market operating from two data centres within the region.
SecOps: Clear opportunities for powerful collaboration
If there’s one thing security and IT ops professionals should do this year, the words ‘team up’ should be top priority.
Data center colocation market to hit $90b in next five years
As data center services grow in popularity across enterprises large and small, the colocation market is seeing the benefits in market size.
Google doubles down on hybrid cloud strategy
CSP is a platform that aims to simplify building, running, and managing services both on-premise and in the cloud.
OVH launches public cloud down under
OVH Public Cloud services is expanding to Australia out of two data centres - one in Sydney and one in Singapore.
Huawei invests in cloud deployment for Singapore
The company says its new strategic investment reflects growing demand for cloud service solutions across Asia Pacific.