Story image

Dirty data: New tool claims to run 70 website analytics checks in 3 minutes

01 Jun 2017

Founded in 2013, Sparkline is a Singapore based data analytics consultancy.

Sparkline has launched Sparkline Auditor, a data cleaning tool that reviews website analytics implementations to ensure data is clean.

But, what is clean data?

The process of data cleaning includes removing errors in data records from a database as well as identifying inaccurate or incomplete data to replace it or delete it.

Sparkline claims their data cleaning tool can run 70 website analytic checks in three minutes. From ecommerce retailers to enterprises, the tool runs checks to flag issues including analytics code errors, bounces, broken funnels and bad tags. 

Issues are presented in a downloadable itemised report, enabling website owners to diagnose and fix problems that can lead to bad data.

“Broken implementations result in incorrect data, which is known to hinder analysis and decision-making, prevent proper execution of optimization opportunities and result in lost opportunity value.” says Aleetza Senn, CEO, Sparkline.

"Sparkline Auditor will help companies regain value from their data, and automate the most time-consuming processes behind maintaining clean data.”

Seagate says that companies, from travel and hospitality to retail and F&B are losing ground to digital-savvy start-ups as a of result of bad data which is costing businesses trillions.

Despite that, many Asia Pacific businesses are not investing in developing digital skills.

Sparkline aims to provide a solution to this with their data cleaning tool that can be deployed without a heavy IT commitment.

Sparkline’s customers include McDonald’s, Sephora, Singapore Airlines and Reebonz. Sparkline utilises a range of marketing partner technologies including Google Analytics, Adobe Marketing Cloud, and Optimizely.

Sparkline announced the launch of their data cleaning tool Sparkline Auditor yesterday.

Interview: Next steps needed in data centre energy efficiency
SPIE UK's Peter Westwood shares what needs to be done to make the vision of a data-driven world more sustainable.
IT employers having to up salaries and bonuses to attract talent
As the modern economy relies increasingly on data, it’s certainly a good time to be working in IT.
Gartner names ExtraHop leader in network performance monitoring
ExtraHop provides enterprise cyber analytics that deliver security and performance from the inside out.
APAC holds largest installed base of storage capacity
"The Global StorageSphere is large and diverse, encompassing many different storage technologies, and growing rapidly."
IBM opens up Watson to run on anything, anywhere
Big Blue has made Watson portable across any cloud with the goal to empower businesses to prevent vendor lock-in and start deploying AI wherever their data resides.
NEXTDC’s corporate operations go 100% carbon neutral
Much has been said of the environmental impact of data centres, and now NEXTDC is looking to do its part in curbing its own contribution.
Brisbane’s DC market continues to expand
“Continued growth and expansion was necessary to meet the growing demand for data centre services."
Verizon adds Alibaba Cloud to its Secure Cloud Interconnect ecosystem
Verizon has expanded Secure Cloud Interconnect to allow its customers to privately connect to Alibaba Cloud.