Adobe MAX kicked off its global tour in London by unveiling critical product releases and dovetailing with the global creative community. An exciting future blending creativity with Artificial Intelligence (AI) was presented through pioneering AI features and innovations broadening the creative scope for all individuals.
Among the highlights of MAX London 2024 was the announcement of the new Adobe Photoshop (Beta), which advances Generative Fill with a Reference Image feature, allocating remarkable creative control to every Photoshop user and acting as a creativity catalyst. The novel Generate Image feature dramatically reduces the stretch between a blank page and fruitful results, empowering users at varying skill levels with the necessary tools to jump-start their creative journeys.
Adobe disclosed Firefly Image 3 Foundation Model (Beta), the latest major release in Adobe's suite of creative, generative AI models. The release escalates the state of the art for AI image generation, gifting new levels of creative expression and user control. Since its launch in March 2023, Adobe Firefly has influenced the creation of over seven billion images. Its substantial user and growth are driven by generative AI across Photoshop and Express applications.
The tech giant is committed to incorporating Firefly into Creative Cloud workflows, with Text to Image now available in InDesign and new capacities for enterprises.
Moreover, Adobe Express is set to revolutionise mobile workflows across content creation and marketing. This brings Firefly generative AI's magic to mobile from desktop, inviting millions of users worldwide to generate more content than ever previously, more than twice as many creative outputs as in recent years. The Express mobile app, fortified with Adobe's industry-leading photo, design, video, and generative AI, is a comprehensive content editor fitting into everyone's pockets.
Adobe's continuous roll-out of generative AI innovations stimulates demand across the creative community, reaching students, creative professionals, and Fortune 500 companies alike. David Wadhwani, president of Digital Media Business at Adobe, expressed that the newest Photoshop release, the recent Firefly Image 3 Model, and the latest Adobe Express mobile apps, are designed to optimise AI's potential for creators whenever and wherever they require it.
All-new Adobe Express mobile apps now cater to all users across web and mobile platforms, translating features powered by Adobe Firefly generative AI directly to the hands of millions of content creators afar.
Adobe's recent developments have democratised AI by delivering influential generative AI wherever and whenever their customers deem necessary, confident of its revolutionary impact on Adobe Premiere Pro, Adobe Acrobat Reader, and Acrobat.